Success Tip: Creating a strong, memorable, authentic copy based on the RESULTS you offer (part 1)
If you already have your branding, then you can use this list as a refresher, or for help in rebranding.
Branding strategy #1: What results do your clients experience from your service?
In my Empowerment 4u! Coaching Club I ask participants to create a big list of not just one or two results, but many on specific, detailed results that your client receives from using your services and as a result of what you offer.
For example, let’s take me, Wealth coach and I love to work with women on finding their passion and balance between work and their personal lives. That’s pretty vague, even though most of you women would love this. Instead, my list of 25 results may include: Gain more time for you thru your schedule, make huge break-thru’s in your business by making easy mind shifts, be fit & Energetic by scheduling 150 days off a year, enjoy what you do every day by being in alignment with your work, meet & exceed all of your goals easily through mini action steps, have virtually no competition by being authentic in your business, you get the idea . . .
So make your results specific. Look at your customer’s testimonies if you want to know what results they have. Use these results in your copy; you sell more, and your customers will be crystal clear on how you can assist them.
