Success Tip: Creating strong, memorable, authentic copy based on the problems your service solves (part 2)
Brainstorm all the ways your service solves your client’s problems. Make this list hefty, it’s a brainstorming session . . . You want to know exactly how your services and products help your clients. It’s okay if some of your answers overlap with the prior week’s list of benefits your services offer your clients – just be sure you are detailed and specific in what you list.
Anything that you write here, you can use in bullet points for your copy in anything you do; i.e., Website, Sales Letter for Tele-class, Products you’ve built around solving these problems. This is what your customers can understand. If they can relate to these problems, then they are your ideal client.
In our IAHR: International Association of Homepreneur Association membership, You’ll learn simple, yet very powerful exercises in our Signature Learn & Apply classes on how to create products around this very concept, that help not only create multiple profit streams for your business, but establish you as the “Go To” person in your field of expertise, and only attract your IDEAL client.
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