This module was created to assist you in setting up your success foundation that will quickly lead to success, so that you may shine your light easily and effortlessly.

Let’s review so far:

Module 1:

We had you redefining your mindset and stretching you to step into your Bigger Vision while creating new beliefs and identity to support this. Revisit this module often!!!

Module 2:

We identified your ideal, perfect avatar and gained clarity on your client’s unique challenges, zeroed in on their gateway problem - their hot button, their main pain point that they’ll do anything to have resolved and we clarified the transformation they desire. We also created a blueprint bringing it all together so that you could refer to this often while you are creating other parts of your training.

Module 3:

Which is what we are talking about next and very exciting: I’m going to show you exactly how to create a 6 figure business without all the tech, bells and whistles! (Or, whatever your magic number is for you! It doesn’t matter if it's your first $5,000 month, or if you are scaling to $20k a month, this program will fit the bill! We are also going to get a little personal and really get to know each other.

This is where we dive deep into “Defining Your Signature Niche and Unveil Your Unique Brilliance.”

So a lot is happening in this module. This is where the work really begins from planning out a little strategy. Don’t worry, don’t let the numbers scare you. We are going to braindump and actually make a decision, yuhp, a decision. Right here and now - no need to wait!

And, you may even get a little emotional because I’m going to take you back to that defining moment in your life, that Awakening Moment, the turning point where you knew that something had to change. This will help you so much when it comes to putting together your program later on.

Now, many get hung up here, it’s okay, you don’t have to marry your niche, just long enough to create an impact and make it profitable.

You can course adjust as you take steps on your path with your clients. They will tell you exactly what they need.

So what will happen is as you work together you’ll become aware of new challenges that your ideal avatar has, that you enjoy helping them with, and this will turn into a new course idea, program or up-leveling in your niche. This becomes the “next step” for your client.

For me, this is the third edition of the Passion, Purpose & Profits Project. The original course I downloaded in 2010. The more I worked with my clients, the more I understood other things I needed to add to this program. Pain points that needed to be addressed to assist my clients.

But, I didn’t know all of this in the beginning because well, how could I?

When I first started, I was into following your purposeful path, but in the beginning, I was very much tuned into making it all about making money and fast. Also, because my home was basically in upheaval then, I needed to work from home or anywhere. My tagline at that time was, “Work from anywhere, anytime!”

Honestly, I thought we would live in Costa Rica or somewhere like that and be traveling constantly.

I was also BIG into meeting and exceeding my goals. It was an incredibly masculine way to work. I was very young and came across as cutesy and fun, but underneath that mask, I had a competitive edge, no b.s., and a “power through” mentality.

Now, I’m a bit softer, still meeting and achieving those goals, but in a way that feels naturally aligned. I’m all about deepening your purpose, following your soul's calling, and serving from your heart...the money is the outcome of doing this. And, I make much more now in a more graceful, serene way of working.

I believe the more you make, the more you can give back and serve. Ultimately, that is the driving force, not the money. Not the success. The money is a byproduct of you sharing your gifts.

Make no mistake, it is important to make money from your business. Many healers don’t get this part. And, setting goals and intentions assists you in achieving the freedom you seek.

As one of my mentors said, money is much easier than folding chickens. :-)

The biggest shift is that I am now aware of divinity guiding me to take more aligned steps. It’s not forced or hard. It’s just a much more feminine-guided process.

It’s a nice balance between being and doing. I have to hustle sometimes when we have a launch or something special, but being “CHILL” is the new norm.

And, trust me when I share that it didn’t use to be this way. It took me a loooong time to get to this place. It doesn’t have to be for you.

I just kept pulling back the layers in my niche and kept asking my clients what they needed, not what I thought they needed. As I grew, so did they.

Cool, so let’s jump into the work so we can shift things as we grow and learn WITH our clients.

So can we all agree to this? Let’s all say yes to taking perfectly, imperfect action!

This is much better than trying to figure it all out on your own.

The perfect place to begin is right here, right now. Start from the place you were planted.

Alright, let’s see what goodness we have in store for you.

Within this training module you will learn and receive:

Set up your Six Figure Success Foundation:

Yes, we are jumping right in! I will share how creating your first 6 figures - or whatever your magic number is for you, doesn’t have to be scary. It can be fun and exciting to fill your six-figure success foundation!

I’ll connect you deeply to your Unique Brilliance:

Your unique brilliance – you’ll learn to tap into that part of you, your heart and your services. This is the magical part of you that creates the difference between you and other similar services out there, and naturally attracts your ideal client to you.

You’ll also learn and discover:

• How to connect with that Awakening, defining moment that change has to happen
• How to select a profitable niche
• Define and step fully into creating your very own Signature Niche
• Your elevator pitch created simply: What “IT” is that you do, simplified. And, will have others asking you to tell them more.
• And, finally we’ll simplify your branding to get you up and going quickly, so there are no excuses holding you back from stepping into your Unique Brilliance!

✦ This assembles the one thing you are carrying forward into a line you can read back, copy or print.

Introduction

In this lesson, we are going to be talking about creating your Simply Wealthy Success Foundation.

I’m going to show you exactly how to create a 5, 6, multiple figure business without all the tech, bells, and whistles!

It doesn’t matter what your magic number is for you, or whether you are a beginner or novice that is beginning a new niche, this program will work for you!

The beauty within this structure is you are CHOOSING which type of program suits you best, and how far you scale. That is totally up to you! So the pressure is entirely off of you, and that will make this fun and exciting to do together.

Whether it’s creating your first $5,000 a month, or if you are scaling to $50k a month.

Creating a Simply Wealthy Success Foundation will create a financially solid foundation in your business. From an energetic standpoint, the quicker you get into assisting your clients and making money, the more you will believe in yourself, and this is where you can grow and expand quickly.

Plus, it’s simple, and it’s focused.

High-end Visionary Programs are more than just a way of making more significant income in your business.

It’s also a catalyst for you to become extraordinary in your life and your sense of self-worth because you are setting a strong foundation that empowers you to go further.

And it’s quick!

Nothing is worse than taking forever to get your business off the ground. It’s tormenting on your self-worth and your pocketbook!!! That’s why so many don’t make it in business.

So, congratulations for being here. This is where it begins to get fun because we start to bring everything together, empowering you to connect your services with those you love serving.

It doesn’t get any better than that!!!

In this lesson together, we will:

• Get a clear idea of your past Money Mindset and create an inner transformation to match you with your NEW money mindset and the amount you want to make.
• Create your ultimate Simply Wealthy Visionary Success System
• Connecting with the Power of 1 and why this structure works so well, and how you can customize it to suit you!
• Reinforcing that there is no need for much, if any, tech involved in this process.
• Low cost. Low Tech. High Touch. Highly Personalized Transformative Results!
• And, I’ll seed what the evolved steps look like so that you can connect with what comes in the other training and evolved steps that we offer.

With this next exercise, we are going to transform your Money Mindset!

Let’s get started, shall we!

Money Speedometer

What’s your Money Speedometer set to?

Take the gross amount of ALL of the money you’ve brought in, prior to any expenses. Be sure to include all income, even gift money, your spouse’s paycheck, payment from a job, unexpected commission checks…It ALL counts!

• Look at your total amount per month for the past 12 months.
• Select the five HIGHEST months and ADD them up.
• Divide that total by five. This gives you your high average. This amount is your CURRENT money speedometer.

Calculate your current Money Speedometer and write it here:

Pick the NEW amount you want your Money Speedometer to be, making it JUST outside your comfort level. Why?

• If you stay within your comfort level, you won’t be charging enough.
• If you go too far outside your comfort level, it’s not going to be believable to you.

Your new Money Speedometer should feel realistic, believable, and thrilling!

Simply Wealthy Visionary Success Foundation

Simply Wealthy Visionary Success System

6 figure success example (Visionary client minimum: $4,997 for 6 months)

12 month goal: $100,000

TOTAL REVENUE: $101,922

Often, the VIP Day clients turn into your Visionary Program Clients, so you do not have to go out and bring in new clients for your Visionary Program many times. If you are selling a 3 or 6-month program, you will sign up for an extended period.

Simply Wealthy Visionary Success System

VIP Day Clients turn into Visionary 1-1 or High-end Group

Visionary 1-1 or group

VIP Days

Actual REVENUE: $101,922

Often, the VIP Day clients turn into your Visionary Program Clients, so you do not have to go out and bring in new clients for your Visionary ProgramManyny times. If you are selling a 3 or 6-month program, you will sign up for an extended period.

Create Your Magic Number

You can use the numbers I have provided for you, or use ones that you feel comfortable with but stretches you a bit. You scale based on where you are at this moment in your business.

Choose if you want to do 1-1 coaching, high-end group mentorship, VIP days, or use the VIP days as optional cash injections during specific times of the year.

I don’t want you to be overwhelmed, so it's important that you start out simply by choosing a number that feels good and stretch a bit, but not so far that you don’t believe you can meet and exceed your number.

I want you to make and achieve the numbers you set out for yourself so you can say “I did it!”

Then the next time you can add a few more (or a lot more) clients.

When you use the same system over and over again, you get better and better and it just gets so much easier. I promise!

Create Your Magic Number

Don’t worry. We’ll get into the program structure in the next module. I just want you to play and dream a little, so you can see how easy this is.

Create Your Magic Number

The Simply Wealthy Visionary Success System

Creating a High-end Visionary Style Program, which I call here my Simply Wealthy Visionary Success System, is more than just a way to create a leveraged business. It’s the answer to finally turning your passion, your purpose into a genuinely profitable, meaningful business that grows with you.

This will become a catalyst for you to become extraordinary in your life, to step into your gifts, and finally be able to share them with the world.

You’ll find that it’s way more than just about making money, but about sharing your gifts with the world in a way that just feels good! In our Mindset, Money & Marketing Mastery, which is part of the Simply Empowered Accelerator program, we dive even deeper into taking your business to the next level—expanding your TEAM, breaking through your limiting beliefs, going deep on creating lasting wealth, and so much more!

We are over the halfway mark on your course, and I hope you are finding how powerfully this is all beginning to come together.

Before we get into how this system works, I want to share some thoughts that will help you wrap your mind around the Visionary Program.

Points to Keep in Mind

Without a doubt, the system works. However, in the next Module, I'll give you different levels to adapt it more to your needs. Customizing it to where you are in your business, and honestly, what suits your personality and lifestyle best!

This is about giving you a model that we can adapt to who you are and where you are in your life. We want this to work for YOU!

The difference between you and the guru is absolute clarity on what they want. Gurus have enough discipline to do what most people won’t so that they can have what most people don’t! Why not become a guru right from the get-go!

Because I’ll let you in on a little secret, you are much closer to the challenges of your Ideal Avatar right now, then any guru. You understand what your client needs

Be willing to let go of ANY part of you that doesn’t connect with and align with your bigger vision. How will you know? It will be very “push-pull.” It will be a struggle to get anywhere fast, like hitting a brick wall. We don’t want that for you.

I have the plan, we’ll share the juice, but you must do the work. We can’t do your sit-ups for you. If you want the six-pack abs, you will need to do the sit-ups – it doesn't have to be difficult, but you still need to do the work!

I will hold the empowered space for you to step up – but the stepping up part is up to you. Taking consistent, inspired, and aligned action is key.

The key to success? Building one bridge at a time, that is why we are keeping this simple and focused.

I want to see you thrive, but I can’t want it more than you! I believe in YOU! And, will be there even when the times get tough, but more so, let’s make this journey FUN!

If you start to lose focus, just go back to your bigger vision, your bigger reason WHY you are in your business. There will be other “sparkly things” and programs out there that will catch your eye and take your focus away. Let’s focus here first. Keep your focus, and you will do amazing!

We aren’t looking for a quick fix or band-aid on your business. I’m helping you put together your legacy. And, there’s a big difference.

Phew, okay now that we got that out of the way, let’s take your new-found, total responsibility, and 100%-accountable attitude, this fired up energy, and get to planning!

This program is set up so that with each new niche, brand, or avatar that you add, you just go through these steps to build a solid Simply Wealthy Success Foundation for you.

Trust me. Once you do this the first time and meet your goals, you will be doing a big old happy dance! And then, you’ll begin to perfect it and expand to the next level, or you just rinse and repeat the Simply Wealthy Visionary Success Foundation over and over again.

This is a journey. Not a get-rich overnight program. But, for those who want to speed things up, I’ve given you a Kick Start program.

Depending on how fast you go through the training steps, you can be signing up your first platinum client in a very short period of time - within a week or two.

Many attend the Kickstart training and then they deep dive into each lesson. That way, the energy and money are flowing right away and you have the motivation to keep going.

Suppose you aren’t making much money in your business, or are brand new as an entrepreneur. In that case, I suggest sticking with filling up your Success Foundation first until you’ve perfected it before moving onto the Simply Accelerator training.

The Passion, Purpose & Profits Project is all about focusing on Level 1. Don’t negate the simplicity of creating a solid foundation. It is so simple to follow, yet incredibly powerful. And it will leverage your business in a way that will give you energy and money to place into other areas of your business growth when you are ready.

You can achieve 6+ figures just by implementing the Simply Wealthy Success Foundation, nothing else! But of course, if you desire to expand your reach, help more of your tribe, and develop your message, you’ll want to move into the next level 2 and 3.

For this program, we will concentrate mainly on Level 1, but I want to share what the whole Simply Wealthy Success Program looks like if you choose to expand into other areas.

Simply Wealthy Visionary Success Program

Level 1 is working with more high-end clients, 1-1 or high end small, elite visionary, or mastermind groups. It can also be done for you. We’ll get into this further in the next module.

Why would I work with your premium-priced service first? This enables you to leverage your business quickly, financially, and energetically with just a few customers.

We will then go into 6 & 7 figure, more evolved training in Mindset, Money & Marketing Mastery, including LIVE Bootcamp-style programs, workshops, retreats, self-study, and more. These other levels allow you to do group work and free up your time quite a bit more vs 1 to 1 work so that you can do what you love.

You can use the one to many styles in the premium services I teach you here, but you need more people. If you don’t have a list, you’ll want to advertise or set up some joint venture speaking events and use Other People’s Platforms (OPP) to grow your list.

The thing is, many that have been in business for a bit are at that tipping point:

• They are either working way too hard for not enough money.
• Or, they are just getting started and need some money to leverage their business.

This is why we start with the premium service first. We hone in on the power of 1.

It’s easier to get one person to pay a larger sum for one to one or an intimate high-end group setting than it is to get 50 people to join your lower-priced membership or self-study program. Or, selling a $9 ebook anywhere fast. It eventually has its place within your funnel, but not here.

I know it's the reverse of what many teach. Many of the membership style groups fail mainly because of a lack of numbers or advertising funds needed to fill these groups.

To attract a high-end, Visionary client, you only need one person, one conversation, to begin creating a change in your business.

A bit of a warning here: hold off on jumping to other levels without getting one down first. As new entrepreneurs or those that have been in business for a bit, but not making much, there is a tendency to try anything and everything. Grasping for what may or may not stick.

When I first started my marketing coaching business, I concentrated on cracking the search engine code. I was trying to figure out how to get massive people on my list and sell an inexpensive $9 ebook. (Yup, I tried that too!) ;-)

Guess how much I made my first year?

You guessed it, nothing! Well, I tell people nothing, but I think it was probably like $200. Well, this lack of income went way into year two as well.

At one point, my hubby said enough was enough, I was working way too hard making nothing, and he just wasn’t used to experiencing my lack of success and seeing me work so hard for nothing. He wanted the pain to stop. I was determined to make this thing work.

Then something cool happened. I was introduced to high-end programs on a freebie teleseminar. It was shared that this was an “advanced” part of your business, and you must work your way up to this, selling the low-end item first, that getting your customer’s credit card was like obtaining your customer’s trust.

From there, about 20% of your customers would work their way up to your higher-end programs.

While it was crazy scary, I took out an advertisement with a local group with my ideal avatar. I booked 50 Discovery/Breakthrough Sessions. I had a simple script from the freebie teleclass and put it to work. Since then I’ve perfected this script to help all of you with my Connect & Serve Selling System©. (Which involves no selling!!!)

I had no idea what I was doing!

But, I knew if I could get someone to sign up with me, I could help them. Needless to say, I had a lot of time to absorb a lot of information within those first couple of years, not to mention all the experience leading up to that!

Something clicked inside me. I remembered one of my real estate investor buddies, saying that he always did the opposite of other investors.

If he had a home that wasn’t selling, he’d raise the price vs. lowering it. And guess what, it worked, he notoriously would sell the home!

So I did the same. Instead of looking at this as an “advanced method,” I looked at it as the solution. I didn’t have a big list. It didn’t matter. It took 1 conversation with 1 person to hire me.

Within a few short weeks, I booked a client for $5,700, then $6,700, and then $7,000 for 6 months of coaching with me. Two of them paid in full! I didn’t have any fancy workbooks, online courses, pretty videos, or pretty anything except for a big pretty smile on my face!

I had an application, my 1-1 coaching knowledge, a phone, and a free conference line. That’s it!

My life and all of my client’s lives have changed from applying this same concept.

*Find more testimonies on our website

So, where does the magic come in?

Well, that’s in YOU, but the basic concept is this: Leverage your business first by filling up your high-end programs, then begin on leveraging your time by filling up your group programs and doing all of the fun, fancy stuff later if you choose too! I have some clients that apply this structure, and that is it!

Visionary clients, both private 1-1 and high end mastermind groups, and done-for-you programs have been responsible for my first six and high six figures in business.

I was okay with that until I found out that it was my spiritual destiny to share my gifts with more. I desired a more significant reach to get my message out there, and that is when I began offering other programs. But, I couldn’t do this until I got good at this foundational piece first.

No longer was it an option to help others do what they love and make great money doing it. It was time to step into creating more wealth for all. Whatever that looked like for each client, I would help them get there.

This was when I got into selling my group programs Mindset, Money & Marketing Mastery©, and The Passion, Purpose & Profits Project.© I desired at that point to reach the masses, I was finally ready to connect with other highly conscious entrepreneurs and spread my message in a big way.

But I didn’t start there. I stepped into the idea of an identity of what it felt like to become a visionary leader in my field of expertise. So I used that for confidence. And, I paid attention to what my 1-1 clients were asking for. I created my Authentic Signature System, which is what I teach in the next module.

I believe Source brings you what and WHO you need in your life when you are ready. Hence, we are all here today!

I had several mentors from those with spiritual and psychic backgrounds to those who taught NLP and quantum physics, high-end mindset, money, and marketing coaches who assisted me during this time.

Visionary programs gave me the path to serve my clients in a highly impactful way. I was not only able to help transform their lives quickly, but I was able to leverage my business in a big way.

Why?

Well, after I filled my high-end clientele, I wasn’t worried about money. I could invest in my business, expand my website, my products, create funnels, and hire a team to broaden my reach specifically.

Since I group all of my 1-1 coaching clients 1-2 days a week, and we meet every other week for 30 minutes, it gave me time to create some products and exercises that my clients desired to help them along their success path. Eventually, that turned into High-end Group consult.

What you will find is that the Signature System within this visionary style program will help you grow your business from private to small high-end groups, to creating programs that you can teach one to many - - or should I say, one to thousands,

This one simple strategy will help you not only leverage your business, but it up-levels your confidence. It helps you make life-altering money mindset breakthroughs. I teach this more in the Sacred Money Archetypes© training.

It will amplify your sense of self-worth. It also frees up your time, allowing you to create more, which helps you help more, enabling you to make more, and in return, live the life you desire.

One of the biggest things that implementing Visionary Programs did for me was to expand my consciousness on how I could help more people, that I so enjoyed working with, and serve at a profound level. Something that I just wasn’t getting from selling a $9 e-book!

This isn’t just my experience, but ALL of my clients have learned quickly and taken their services and confidence to an entirely new level.

How did I create success with Visionary Programs?

I made the DECISION to offer high-end programs.

Immediately I up-leveled my life & business.

I stepped into a NEW mindset, which means I connected with my clients’ value.

I BELIEVED it was worth 10 x’s more than my clients were paying.

I created my Signature Program, and I used it for everything I taught.

I found a MENTOR that taught a similar concept. And, I put in the effort and focus.

I LET GO of trying to be all things to everyone.

I NEVER offered 1 hour, 1-time “standard” coaching sessions again.

I added VIP Days to give clients that weren’t able to commit to 6-12 months of training. These TRANSFORMATIONAL, life-changing VIP Days changed my life and my clients lives as well.

My time was FREED up to focus on new creativity and projects.

My money was abundant enough to LEVERAGE my business.

How did it all turn out?

Within the first few months of switching over to this concept (what I consider the real start date of my business!) I created my first $60,000+ in business. I felt I had a real business at that point.

Within two years, I QUADRUPLED this amount.

Why offer High-end Visionary Programs?

• You don’t need a LARGE list.
• The top 20% of your clients bring in 80% of your income.
• It’s simple! (The hardest part is getting over your fears!)
• You are instantly positioned as an expert.
• Since you are limited on how many you can serve at this level, it creates a “stir” and desire for people to want you.
• Requires little preparation time
• Fast results for the “WOW” factor
• Highly profitable, incredibly low overhead/expense
• It takes 1 conversation for someone to say “YES.”
• People want ACCESS to you.
• Clients love to invest in an intensive style program where they get such high touch, highly personal service.
• You can add clients to your business anytime you want
• They will make you a better mentor/teacher/guide by strengthening your skills.

It’s easy to add High-end Private or Group Mastermind style Visionaries to any service-oriented business.

It’s FUN to work with such highly motivated clients that are eager and happy to pay you what you are worth!

Why your Ideal Avatar will invest in Visionary Style Programs

Pareto’s Law: Statistically, 20% of your clients will be more than happy and ONLY want to invest in high-end services, which will bring in 80% of your income.

Your clients desire your expertise, your story, attention, support & accountability.

When clients invest a higher amount into themselves, it usually kicks their butt to stick to it and do something with their training.

This works for EVERY service business.

It’s easy, it’s fun, and you can implement it TODAY!

The transformations that occur are worth many times over what they’ve invested in you!

Your clients ARE NOT investing in you or buying your COACHING. They are investing in the experience, the life they desire.

The VALUE you give is worth so much to your clients. The expertise you take for granted is PRICELESS to your clients.

✦ This assembles your numbers into one foundation page you can read back, copy or print.

Awakening - The Turning Point

Connecting your environment or your personal experiences to your niche, will catapult you in a direction that will help you create something that is so personal to you, that you are so passionate about, that literally no one else will be able to teach, share, serve in quite the same way that you can because it’s so personal to you.

I want to share a little bit about my Awakening, the turning point that set my business in motion.

We were in the middle of building our million-dollar dream home, we had other rental properties in Florida too. People were losing their homes, their jobs, it was horrible. We never thought we’d become part of that story. But, we did. When I share that we lost everything, I mean everything. We were 1 week from being homeless.

My first big awakening and turning point moment was when we lost everything in the recession back in 2009. This is when I began my coaching practice as a business mentor for entrepreneurs to turn their ideas into a profitable business, to achieve freedom to work anywhere, anytime.

My turning point was when I was spiritually guided to never become a victim of my circumstance again. Everything began to shift from there. Within a week the mortgage company was drawing up papers for us to move into one of our smallest, most humbling rental properties. We were grateful.

No doubt, my confidence had been shot, so my new business took me a couple of years to get on track. This was difficult for me because I was used to achieving success quickly, mainly because I worked so hard, I pushed and pushed until I got what I needed. Interestingly, this would be a wake-up call for me later on in my business.

I don’t want that for you. I want to help you step into the momentum now. I don’t want you to wait until you’ve gone through every bit of training here to get started.

I tried to begin with affiliate marketing. I actually was trying to hide a bit from being visible - of course, I didn't realize that at the moment.

One day I was listening to a webinar and I had a light bulb moment to flip the funnel. To begin with high-end, 1-1 clients first, so I’d be set for the year, or at least 6 months. That way I could concentrate on serving, and I didn’t feel like I was trying to scrape by. I had nothing back then--No money, no list. So everything I did began with one conversation, one connection.

I created my own telesummit. I remember being so sick and doing live interviews and sleeping in between, just to get through the day.

Somehow, I attracted some pretty high-end coaches that stepped up to participate, and here I was, barely able to speak because I had bronchitis and strep throat. I was so nervous!

It forced me to keep things super simple. From this one summit, I invited guests that felt called to take action, to book what I called a Breakthrough Session. They booked this personally with me, and the focus was to uncover the one problem that they felt was holding them back in their business and help them become aware of the solution. That's it!

Within a week I had my first few Platinum clients. (Which I call Visionary Elite’s) One person even paid me in full. She went on to be a client of mine for the next 8 years. Back then I was charging $5,997 paid in full or $7,000 if they wanted to make monthly payments for 6 months of coaching.

We were in the process of moving across the country back then, so I knew we’d be on the road for a while. But, on a whim I sent out another email to this list of people who came to the summit, saying if they missed the call, they had another opportunity to listen and step up with me for help.

I only did that one summit. Interviewing others. They brought their people to me, to my call where I interviewed each, and each gave away something within their zone of brilliance at the end of the call. And, of course I had my own segment, webinar that I did.

I didn’t even have a full website at that point. I just had a homepage and about me page. And, one page set up where they could sign up for the Breakthrough session to capture their email which went right into my personal calendar

I then packed up the computer and we were on the road for a week.

As soon as we got settled, I turned on my computer and I had booked 50 Discovery Sessions!

I didn’t even know how to do a session correctly!

I was so excited and so scared at the same time.

I also remember being totally worn out each night. (I will share with you a much different way to conduct these sessions!) Within 1 month I had met with over 75 people.

Within 3 weeks I had made $38,000 cash, not booked business but cash in my pocket. Within six weeks I had SIX-figures of booked business and I was at total capacity for the next 6 months. For everyone that could not afford to do 6 month training, I offered VIP days for $997 to spend 5 ½ hours with me, with small breaks in between each hour.

My life was changed forever!

Imagine what that would do for you right now!

I’m going to show you how.

This became my first real program. I used it to help other high-end clients in between working with them 1:1 and for group masterminds.

From working with my Platinum clients, the first version of the Passion, Purpose & Profit Project came pouring out of me. They shared with me exactly what they needed, what their challenges were, their worries, their desires, everything!!

And, interestingly enough, I was my own perfect avatar! So my clients were just a few steps behind where I was.

So I was completely relatable because I had already been there, done that!

The Second BIG Awakening

I had another awakening, much more recently that had me pulling my whole entire business down. Yes, for 8 months I totally shut everything down.

My second Big Awakening and Turning Point moment in my business was when my mother had an emergency double by-pass surgery, and my special needs brother, who is in stage 4 kidney failure, came to live with us during her rehab. He too went into the hospital twice. Then they both moved in with us for six months. During this same time, my father-in-law, who was diagnosed with cancer and Alzheimers, died. Plus, our sweet Chocolate Lab, Kona, was incredibly sick as well and eventually died too.

I gradually pulled away from my business, allowing it to slowly die too. The clincher, my client of 8 years suddenly died as well, just four weeks after being diagnosed with cancer.

I thought I was done. I thought I was destined to make candles. Seriously!

But, my business kept pulling me back. Spirit kept planting messages that had me thinking that maybe my calling wasn’t to knit and make candles. (Though I DO enjoy both of these things!!! ;-) )

I knew this time there had to be another step for clients to move into after they reached a certain level. Otherwise, their business would cause burn-out versus the freedom they sought.

I didn’t want anyone to experience what I had.

Needless to say, this shifted how I looked at my niche. Clearing away anything stopping, blocking, or keeping you from just being YOU--realizing your Truth and fulfilling your purpose in a spacious, beautiful way became my number one focus.

I had no fear of sharing all of my gifts, (honestly, because I had nothing to lose at that point, so I was kind of like here is all of me. Take it or leave it.) I no longer held back from sharing my intuitive and metaphysical gifts that I know have such a great impact and transformation on my clients.

This shift allowed me to teach the importance of having even more time and freedom for what important in your life. For me it was family. I didn’t want to have to choose between going to a doctor's appointment with my Mom or serving a client.

At that point, I knew I needed some business and mindset direction that wasn’t just self-guided or self-study.

So I set out to find a mentor who gave me both! I saw the gold in being able to do this. I remember thinking to myself, I do this! I teach intuitive business and mindset. This is so important to one’s business growth! Eventually, I ended up being able to hire this mentor at a higher level guiding me to where I am today.

This is when the Simply Empowered stair step idea was born, one idea - 3 levels of service. Very similar to Be YOU & Thrive, Simply Empowered Inner Circle, and Simply Empowered Accelerator Program. This is how this was birthed.

The Simply Empowered Inner Circle was designed to give you guidance with all of my courses from spiritual, purpose, passion, money & mindset at an affordable price, while still receiving live group coaching from me. Contact our office if you'd like to upgrade and experience an even more personalized experience.

The Simply Empowered Accelerator was designed for those who were at a different place on their life path and purpose. Those needing more guidance, spiritual counsel, and transformational coaching. And for those who desired it, shifting their purpose into a thriving business. Scaling without experiencing burnout as I did.

These women needed coaching and support when they needed it, not for me to use up more of their time. And they craved to be around like-minded women going through similar experiences. What they didn't need was to spend an hour weekly with me. So, I set up a beautiful, spacious program that fulfilled these needs at different price points. It was magical to see these subtle tweaks and how they changed my life, and there's!

What I’m about to share with you, here within the Passion, Purpose & Profits Project will empower you to create a platform to monetize your soul’s calling, to create a success foundation that will help you thrive!

Your clients will share everything they need, all their pain points and desires with you, so there will be no second-guessing on what to create.

And, you'll learn how to do this in a way that creates spaciousness in your day, so that you have time for what matters most!!!

This is the first magical step to creating a purpose-driven business!!!

Of course you still have to go through your learning process, but I can help you along the way with pure understanding and hopefully make it so you avoid anything that will stop or block you from your purposeful path.

So, now it’s your turn!!!

So let’s dive together into your personal awakening moment, your turning point that shifted everything for you.

The time that you knew, that you knew, that you knew that you had to do this one thing, this business, this calling and share your message with the world because of something you’ve experienced yourself.

Now, for some of you, you haven’t experienced this, but you are passionate about helping your clients - share what their Awakening Moment is through their lense!

Awakening - The Turning Point Worksheet

There are many pain points, like you shared in the earlier lesson, this is their absolute number 1 pain, or the desire was so strong that they knew something had to change.

* When you can describe someone's problem better than they can, or totally relate to what you’ve been through. You will have their attention.

✦ This assembles your awakening story into one page you can read back, copy or print.

Your soul’s calling is where we unfold your calling and embrace your niche

Whether you are a seasoned entrepreneur and just shifting things up a bit with a new niche, or if you are just getting started, when it comes to determining your soul’s calling and fully stepping into your chosen niche, it’s a big deal!

Courageous, aligned action is needed to get your message and services into the world, now.

This message should solve something so profoundly needed within your ideal avatar that they can’t help but step up with you.

What an exciting time for you!!! For us!

Switching into a new niche signifies that you are evolving in your business and are ready to deepen your calling.

If you are new, well, that means to me that you have gotten to a unique point in your life where you are ready to try something new and share your personal message with the world.

This is an extraordinary time in the world where people need you. And they need you now! So, this is your moment to shine. You don’t need to perform… Just be you, and thrive.

You want to choose a niche that will give you unlimited potential to grow personally and professionally with your ideas and be creative.

But, one that you can scale to hit your Simply Empowered Freedom Number, that magic number that allows you the freedom to be, do and have the life you desire. (And, for some, connecting with being free goes far beyond a number! ;-)

Your Success Foundation may have a ceiling on the number of clients you can accept into your initial program. However, the way we set it up allows you to hit your Simply Empowered Freedom Metric and scale from there.

So there is unlimited potential to serve with no ceiling on how much you can make.

You want to choose a niche that allows you to not only express all of your gifts as a coach, mentor, holistic practitioner, or service provider but one that your ideal avatar is willing to pay for.

Understand and know that your business is a divine expression of who you are, but it also must make money.

Otherwise, you just have an expensive hobby or a charity that you are passionate about. And, there is nothing wrong with that! My business allows me to enjoy having both of these in my life..

We are all here today to figure out how to monetize what you are being called forward to do.

The thing is, the sooner I empower you to begin making money from what you are born to do, the sooner you will start serving more people. The sooner you can stop worrying about how you will pay the bills and only concentrate on how you can show up and be the best version of you for that day, doing what you love and serving those that you love.

Sound good? I think so.

The thing is, the longer it takes, the more you get sucked into this dark hole of trying anything and everything that will get you nowhere fast.

It’s like throwing spaghetti at the wall and seeing what sticks. You begin second-guessing what you are doing, and that is where the real trouble starts. We don’t want to go there. And you won’t because you are here!

If you do, no worries. That is where my mindset and energy healing techniques come in handy, not to mention all of the gifted entrepreneurs in the Simply Empowered Interactive group. Right? No more of this whole solo-entrepreneur and going it alone stuff.

Choosing one idea, focusing on one niche, does not mean that you won’t do all of the other ideas you’ve got swimming around in your head.

Ideas that came to me in my business during the early stages all have a place in my services today. But, I didn’t implement the next idea until the first one was energized with inspiration, brimming with excitement, overflowing with clients (even if that just meant I had three clients in the beginning), and was profitable.

There are no failures, just new learnings. Not such good ideas happen-it’s okay. Sometimes you’ll have to course correct. You take what you’ve learned from your experience and use those learnings to make you a better teacher, guide, or mentor.

I really wish someone would have shared that with me early on, and I would have been a lot kinder to myself.

We will work on one bridge at a time-one idea at a time, focusing on your Visionary Program Experience. And, for many, this is hard because you have a lot of ideas.

Through a short process, we’ll funnel through your ideas together. I’ll guide you to choose the most profitable, purpose-filled niche that will give you extreme clarity about your offer. And, one that you are thoroughly excited about.

But, before we dive into your offer, we must hone in on your niche. This module is so important because each program hereafter will compliment your chosen niche.

Every lesson builds upon one another. And, it all comes together nicely in the end, making it so much easier for you, so you aren’t constantly reinventing the wheel.

In this module, you’ll begin filling out and referring back to your Simply Empowered Blueprint for everything you do! So make sure you use this.

And, I’ll guide you to choose your Authentic Signature Niche that will start you off with the strongest, most vital bridge “idea” of them all.

Defining your Authentic Signature Niche is based upon five core elements:

• Ideal Avatar
• Profitability
• Experience - Emotionally Connected
• Resources
• Purpose

I know you thought I was going to say, follow your heart and the money will flow. There is a bit more to it than just doing what you love.

So if you feel a tiny twinge of resistance, just lean into that:

Any resistance we want to clear right away. Otherwise, you’ll dig in your heels more when we go deeper into putting your work out there, and this could hold you back or slow you down. Once you become aware of this resistance, it will begin to disappear. Or, we can do some hot-seat coaching around this in our live training.

Everything that we create comes back to one thing, understanding and knowing your BIG VISION - the outcome, the #1 promise you offer your client.

The number one thing I want you to remember, is that everything that you create revolves around this BIG VISION. What is “IT” that you are promising. We refer to this often in everything we do.

Alright, let’s not worry about getting this perfect. Your clients will tell you exactly what they need as you connect more with them. You truly will be learning as you go, but I want to help you nail this niche as much as possible so that your clients understand and “GET” you and your services from the get-go.

Think of your niche as a combination of:

• What you love to do with....
• What people are having a problem solving or accomplishing, with....
• What people are willing to invest in to fix and/or improve.

My goal here is to have you implement this training and get your services out into the world right now; otherwise, no one gets to experience all of the fantastic things you have to share.

And always remember you have a generous amount of support right here if you get stuck!

I’m so excited because this is a powerful module. This is where you initially begin to connect your perfect avatar with your passion, bridge it into your reality, and take your gifts into the world.

Pretty cool stuff!

I know how it can feel to do uninspiring work and be out of alignment with what you were put on this planet to do. Feeling flat by the end of the workday, thinking to yourself, there has to be more to life, doesn’t there?

You don’t want that, do you? No. I don’t want that for you either.

So it’s SO important to choose something that not only lights you up but allows you to:

• Scale and reach your Simply Empowered Freedom Metric
• Attract an audience that resonates with your services
• Makes a difference in the lives of others.
• To grow into becoming a compassionate leader in your area of expertise.
• Build a business based on LOVE. Loving what you do—loving who you serve. Loving the freedom it allows you to have.
• And YES, it is profitable!

The reality of turning your souls calling into a thriving business is so blasted exciting, so let’s not waste any more time and dive right in.

I can’t wait to see what all of you have in store to share with the group.

https://www.truity.com/test/type-finder-personality-test-new

My test outcome is the Champion, the Teacher, the Healer. I read this, and the results blew me away because this is exactly what I do. I lead. I’m a teacher and a healer!

P.S. Don’t forget to share with the Simply Empowered Interactive what your results are!

Crystal Clear Niche

Creating Your Authentic Signature Niche

Let’s use these questions to brainstorm and bring more clarity to your niche, and then we’ll bring it all together in the final exercise! Yaaay You!

Ideal Avatar:

Let’s review key elements about your Ideal Avatar

Refer to the answer you gave on the Ideal Avatar Blueprint in the last module for these next couple of questions.

Look at this statement on your Avatar Blueprint: “But, seriously want to avoid, or don’t want to put up with “x” any longer” and place your answer to this question below under the next question.

What other MAIN challenges does this ideal avatar consistently seek you out to help them solve?

Determining Your Authentic Signature Niche

Name up to five niches you are carrying, then rate each one from 1 to 5 on the six questions. The adding up is done for you, and your top three gather underneath as you go.

Step 3: Match the ideal avatar and target market(s) with the niche above.

Step #4: Based on the information from above, in order, rate your top 3 niches:

Step 5: Choose your niche! Choose your target market!

✦ This assembles everything that led to your chosen niche into one page you can read back, copy or print.

What makes you different and stand out from everyone else?

What makes you different & stand out from everyone else?

Being unique, genuine, and authentic to you and your message, being totally in alignment with the people you are meant to serve.

I’m not speaking about being “better than” or more impressive than the other person. I’m talking about deeply connecting to who you are.

I’m talking about unzipping the ego suit, being vulnerable, and showing up as the person you are and desire to be at your core.

Together we’ll peel back the layers uncover your Truth-who you are-not who someone is telling you to be, or hiding behind a suit of armor from all of the hurts in life, or taking on others’ beliefs of who you should be.

I’m talking about really connecting to you, the good, the bad, the ugly, the curious, the quirky, the skills, so that you can begin to communicate with and serve those you are being called forward to serve

This really comes down to

Chances are, you think of yourself in terms of what service you provide, rather than the unique brilliance you have to offer.

Your clients don’t hire you to provide a service. They hire you to provide a solution or outcome to their challenge or to assist them in the transformation they desire.

But, they stick with you because of everything else you bring to the table, whether it's compassion, an uncanny ability to see into the heart of a matter, or your sense of humor when things get tough.

Anything that comes naturally to you is something that you can bring into every piece of your messaging, branding, and services.

and by doing so, you WILL attract not just more clients, but overall more abundance into your life.

Why?

Because this makes you human!!!

See if you are out of alignment with sharing your Truth (your inner message) or holding back on your gifts by serving in a way that you think you “should” versus what you are passionate about, or trying to copy what someone else has done. It’s not aligned with who you are; there will be a disconnect with your clients, ultimately leading to lack and desperation around trying to share your services and build your business.

For the longest time, I didn’t share my unique intuitive abilities. Of course, when I worked 1-1 with my clients, it came out naturally. But, because I came from a corporate background and worked so hard to become known and taken seriously in the coaching industry, I never shared this part of myself in my copy or publicly in my interviews.

I wouldn’t even mention the word God, metaphysical, psychic, or connecting to your higher self. I felt that was personal and was taught not to bring that into the business arena.

Can you believe that?

This sounds so crazy to me now! But, you can’t teach and share what you aren’t ready to. Working with the higher consciousness is the magic, the glue to everything I do! And, until I started really connecting with that and sharing this side of me, I was only showing up half-way.

This is why it’s so important to connect deeply not only with your clients, but yourself when you are doing this work.

The outcome of what I just shared was that I tore everything down. Everything. My website. My blog. My interviews. My courses. My services.

Everything!

Not once. Not twice. But, three times. You don’t need to do this.

I’m going to have you connecting with your clients in a way that makes them feel like they know you so well that they feel like you are friends without even meeting them.

It’s by being transparent in what you do—sharing with them the silly side. The serious side. What you love to do outside of your business; your hobbies, associations, community, and beliefs.

(Don’t be afraid if this turns some away, this just means that they weren’t meant to be your “peeps” to work with! ;-) )

Some examples of what makes you unique are:

• You love dogs (horses, kittens, roosters, cows, etc.), so you attract other customers that do too! Why is this important? Because it’s an icebreaker. Any time you have something in common, it opens up conversations naturally.
• Perhaps you are a mover and a shaker. You get things done. You are a doer! People love this! Like attracts like. If you want to attract achievers in your business, share this with them.
• Community, perhaps you need to be around community to make you feel more comfortable. You could couple this up with offering a group aspect to your healing services, making the client feel supported in between the healing sessions, where others may just offer one-to-one work.
• Other’s open up to you easily. You make others naturally feel safe. This is super important when it comes to healing work and the intimacy level on which you may be working with your client, so share this!
• Perhaps you have an uncanny ability to make people laugh! Nothing is better than taking a situation where others are nervous and vulnerable and making them smile—or bringing laughter to a serious situation.

The list goes on and on, have fun with this and connect to your unique brilliance, and how this could show up in your business to positively impact your customers.

When you can connect to your Unique Brilliance—that essence that only you can provide—you can then uniquely package your expertise, so people can't wait to buy your products and programs.

As a soulful practitioner, you know that you are divinely gifted, but connecting with your inner truth, the person you are meant to share with the world, sharing this part of you can be the ultimate game-changer.

What a relief that you get to be YOU within your business, and there is no reason to try to be someone you are not!

Connecting in this way will make everything so much easier and fun for you because you will be in total alignment with who you are, what you do, and who you are meant to work with.

You will be attracting others into your business who already have some fun similarities to you, but are different enough to keep things interesting.

Sometimes you’ll even find that your personality will attract the opposite, because they see in you which they crave to be, do or have, and that can be a lot of fun too!

Connecting your spiritual gifts with your unique brilliance and bringing it fully into your marketing message will not only help you attract clients you love to work with, but they will love you back!!!

This also brings down the barriers to paying you because of the like, love, and trustability factor.

The beauty of stepping into your unique brilliance is that you don’t have any competition.

So, rise above that, and let’s all help each other.

No one can do what you do, quite the way you do it. Plus, there are more than enough clients to go around for everyone to have a filled practice without trying to be competitive.

And, who cares about competition anyhow! There are more than enough clients to go around. We are all in this together!

Being in business is challenging enough. We all need to work as one. Let me seed a couple of fun ideas that we’ll talk more about in a later module. But, don’t wait until then, don’t wait to have it perfect.

Remember, we are all about taking perfectly, imperfect action!

It’s always fun to offer new content to your customers to keep them excited!

Nothing is better than a newbie entrepreneur or seasoned one with a new idea or niche to share!!!

Uncovering Your Unique Brilliance

If you are having a hard time with this, here is a tip::

Connecting to your astrological sign may trigger some unique qualities within you that you’ve forgotten about. Just go to: https://astro.cafeastrology.com/. It’s free, put in your birthdate, and pull up your own natal chart for unique attributes to your sign.

List your top 5 qualities within your Unique Brilliance. :

✦ This assembles your brilliance answers into one page you can read back, copy or print.

Defining your Signature Niche and creating your “Unique Brilliance Statement” (elevator pitch)—the one I also call your “I get YOU statement”—doesn’t have to be complicated.

Interestingly enough, this can be very challenging for many entrepreneurs. When I ask this simple question, What is “IT” that you do? You’d be surprised at the length of the answer I receive. And, many times (most times) it isn’t very clear.

So we are going to solve this problem today!

We want to make sure we give enough clarity to this statement that the person you are speaking with understands it. But, by adding a little uniqueness to it, to create intrigue and curiosity to have the desire to want to ask you more about what “IT” is that you do!

By merely stating your Ideal Avatar, with your BIG VISION - (Your Promise), with the Result or Transformation they seek, will have you effortlessly sharing with others what you offer. Make sure you refer back to your Ideal Avatar Blueprint and Creating Your Authentic Signature Niche worksheet.

WHY is this important?

Getting crystal clear on what "IT" is that you do, is critical so that others understand what you do and are curious to ask more. Otherwise, how will they know you are the right person to help them?

Unique Brilliance Statement

Here are a few examples and very simplistic ways to create your Unique Brilliance statement. It’s descriptive enough that it will leave your perfect avatar open and curious to ask more.

Option 1:

Option 2:

Option 3:

Whoever you are talking to will be curious and ask you to share more. At that time, you can go more into your customer’s pain and the results that you offer, which sounds a little like this:

Then, you can ask if they know of anyone this type of work may help. And, you can begin asking more about the other person. Remember, this is all about them!!!

It’s as easy as that to begin opening conversations to attract the ideal client with the problems you seek to resolve!

Undoubtedly, lack of specificity is THE single biggest reason most entrepreneurs stay stuck because they don’t know how to explain what they do.

Try to fight the urge to generalize and help everyone here.

Your Unique Brilliance Statement will attract the right people to you by being specific about your niche.

Remember, your Authentic Signature Niche affects everything you do in your communication, so gaining clarity on your Unique Brilliance Statement is essential. You must clearly name WHO you work with, WHAT the problem is that they are experiencing, and WHAT the solution is they seek.

✦ This assembles your filled-in templates into one statement you can read back, copy or print.

What new identity are you meant to step into to believe you are the best person to solve your clients’ challenge?

Sometimes with new niches, we have to step into a new BELIEF, a new IDENTITY, so you understand that you are the best person to help your prospective client.

Sometimes, doubt can get you into the whole “Who am I to help this person?” mode, and you can feel a bit like a fraud because you haven’t gotten paid for this work yet.

When this happens, you can answer some powerful questions and take action to bring about a profound shift in what is possible.

Honestly, you’ve probably already been through what you are mentoring others on, so you are already a professional whether or not you got paid for this work or not.

But, let’s take a look at this, so there is no doubt, and you are starting with a super-empowered belief system.

When you consciously choose who you will be in your business and truly "take on" that identity as your own, it becomes easier to begin taking aligned actions that pull you forward faster.

You are just bringing your future into the now. So think of it as borrowing this identity until you get the hang of it.

It's fun to do this. Try something on for size and see how you like it.

Step 1: What new identity or belief do you need to step into to become the authority on your new niche?

Choose an identity statement that will support your new Signature Niche. Some examples are:

• ... The Million Dollar Money Coach
• ... The Transformation Specialist to __(insert your ideal avatar!)
• … The Magnetic Wealth Coach
• ... The Client Attraction Rock Star
• ... The Intuitive Coach of Visionaries & Thought Leaders
• …The Divine Leader of __(insert your Unique Brilliance!)
• … The Queen of __(insert your Unique Brilliance!)
• ...Holistic Practitioner to the __insert your ideal avatar!)
• ...Psychic to the Stars

What are some fun identities that you think are suitable for you and your niche? Write down a bunch & choose the top 3 from your list so you can decide on one.

Top 3:

Step 2: What do you need to believe to take on this new identity?

Do you doubt what is possible by stepping into this new niche? You can’t make a profound shift if you don’t think it’s possible.

As a new ____[insert your identity statement]___ what do you need to believe, even if you don't feel it’s entirely true at this very moment. It may feel a bit awkward, untrue, and uncomfortable.

So what would you have to believe? There are many beliefs you may have to step into.

To help you step into your new identity, ask yourself...

What if “x” was no longer important to you?

• What if not being judged for who you genuinely are was no longer important to you?
• What if making money was no longer important to you—strip this away and what do you have?

You get it the Idea!

Fill in the blank and journal around what comes up for you:

This one “What If” statement should help you take on your new identity effortlessly.

Your beliefs will confirm and support your new identity. I’ve found that it is much easier to step into this identity from a place where you wish to be versus where you are at this moment.

Step into your future self instead of working from where you are today.

So many golden nuggets! I hope you are loving this!!!

Step 3: Creating your Signature Title: With your new identity and belief statement, let’s come up with your NEW title!

You’ve already determined what “IT” is that you do. But I want to strip this down just for a moment. In its most basic form, totally stripped down, what do you do? Don’t get fluffy or fancy here—just bare bones.

Now let’s create your new Signature Title:

Your Title is a combination of:

More identity examples:

• Divine Leader of Transformation to Awakening Entrepreneurs
• Sports Therapy Massage Specialist to Basketball Stars
• Wealth & Marketing Coach for Highly Conscious Women
• Dessert & Pastry Chef to the Stars
• Intuitive Wealth Coach for Women
• Transformation Specialist for Life Coaches
• Compassion Care Specialist for Alzheimer’s Patients

Company Name and Tagline

Do you use your name or a fictional name? What about a tagline?

Here is a super quick way to determine whether you use your real name or a fictional name and create your tag line.

I am going to keep this as simple as possible…

To choose a fictional name or use your own is totally up to you. I don’t think there is any right or wrong here. Some corporate leaders will tell you that if people don’t know you, you should use a fictional name that describes what you do so people can find you via Google, Facebook, etc. If you are pretty well known, then use your real name.

I struggled with this a great deal when I first started. Do what feels good to you! Don’t stress over this. There is no right or wrong answer. Just choose! You can always change it later on if you decide to rebrand yourself in the future.

Steps to choosing your name:

1. Write down a bunch of names on a big piece of paper.
2. Then chunk it down to your Top 3 by the process of elimination.
3. If fictional, ask friends and family, what Top 3 names best reflect what your company is and what you do.
4. Then choose whichever YOU like best, despite what everyone else said!!!
5. This is important because you have to resonate with the name!

Tagline made easy:

If I were to read your business card, would I be able to tell what “IT” is that you do from your company name and tagline?

A super-easy way to create your tagline is to think of it like this:

Then, I want you to ask yourself what does “IT” do for you?:

Keywords

Now you have your new identity statement or what “IT” is that you do—your elevator pitch simplified, your company name and tagline. Now, we need to pull some keywords that you can use to create your website, articles, videos, and pretty much everything you do!

There is so much that could be taught and shared in this section, but I will not go there with you. Why? If I know, why wouldn’t I teach this? When I first got started, I spent 2 years trying to figure out all of the little pieces that fit together with a considerable amount of time spent on traffic building, keyword searches, etc., and honestly, I made little to no money during that time.

I believe I plodded the course to teach you the simplified version “for now” until you need to know more. And yes, there will come the point that you will want to hire someone perfect and very talented at creating a lot of traffic for you, which will include knowing the continually changing algorithms of Google and the internet. But I’m here to tell you that you do not need to know this right now. I promise you!

What you can do though is this: Choose keywords that you’ll be using over and over again within your training, writings, and even video titles so that the great, all-mighty web naturally, organically picks up on your website from the get-go.

So how do we do this easily and effortlessly?

Follow these steps:

Step 1: Reflect on the work you’ve created within this module.

Look at the past work you’ve done within this module (you can also refer to Creating your Perfect Avatar and the Pain/Solution exercise that we did.)

Step 2: Brainstorm

Get out a notepad and write down all of the keywords and keyword phrases that come up by looking at what you do, your elevator pitch, who you work with, and our unique brilliance. What are one or two things that make you unique? If you’re a chef, what kind of chef? You know the drill! Write them all down in words or phrases.

Step 3: Choose the Top 3

• Choose the Top 3 keywords; the Top 3 keyword phrases: If someone were going to search for you on Google, they would look for.
• What question would they ask? If you were looking for a solution to “X,” what question would they type into Google to find the answer, to find YOU?
• Seriously, any “SEO Master” would kill me for simplifying it down to this, but it is that easy! Don’t worry about the competition for keywords. Trust me on this!

What question(s) would someone type into Google to find me?

The websites: www.Answerthepublic.com, Google & YouTube are great for figuring out what people are searching for within your niche. You WANT to be relevant, or no one will be able to find you.

Top Keywords and Phrases

Top 3 keywords:

Top 3 keyword phrases:

✦ This assembles your new identity, with its title, name and words, into one page you can copy or print.

Using your schedule to create more time abundance and freedom in your day

Does your schedule have plenty of “free space” that gives you the opportunity to create and work on your business without feeling overwhelmed and stressed?

Empowering yourself through your calendar is something you can begin today EVEN before you have new clients.

If you are over-burdened, rushed, running late – even for a few minutes at every single appointment, this will send a signal to prospective clients that you aren’t prepared for them and that they just aren’t that important you.

Scheduling actually gives you freedom!

That means deciding which specific times and days you'll be available to share your services… and anything outside of that timeframe is not available.

1. Decide on your minimums, things that MUST be done daily, no matter what! This includes personal & business!
2. Decide which days and times you are going to be active with your services and block this time off just to serve your clients EVEN if you haven’t scheduled your first client yet. Begin by reaching out during this time, soon you’ll be booked up.
3. Decide on a minimum of 3-5 hours a week connecting, or 30-60 min a day reaching out, connecting & marketing.
4. Choose particular days to do your consults: Tuesdays and Thursday from 9am-2pm - Schedule them back to back with 15 minutes in between and a lunch break to reenergize.
5. Schedule YOU! Yes, schedule time for you, your loved ones, anything important and during that time give your full attention to whatever it is.

When I first started my coaching business I intuitively knew that without this structure in place, it would be too easy for my business to take over my life.

Plus, I didn't want to sound needy or too available (know what I mean?) When answering a prospective client's question of "When do we coach?" you want to give them the days and hours of your availability versus being wide open and saying, "Oh, whenever works best for you." This sets some nice client/mentor boundaries as well.

I truly love my coaching schedule, which includes generous time to work on my business…and enjoy the freedom to spend time with my hubby and chocolate lab-Zeus walking the beach, gardening, decorating, writing and being with family.

Now it's your turn -- pull out your calendar and mark the days you want to coach each week, for the next 6 months, along with your starting and ending coaching time block.

This is a simple action that will help YOU feel confident, and sends a signal that you're ready for business and going pro.

Weekly Plan

Daily Plan

✦ This assembles your schedule choices into one time abundance plan you can read back or print.

✦ This assembles your answers from Lessons 3 through 8 below into one page you can read back, copy or print.