Authentic Signature System
Turn Your Soul’s Calling
Into a Thriving Business
✦ Your answers save here as you type, on this device. Use Save my answers at the bottom to take them anywhere else.
A-Z - Closing the GAP
Closing the gap between where your client is and where she desires to be.
A-Z Closing the Gap
We’ll be closing the gap between where your client is and where they desire to be.
Take a moment and listen to the visualization.
Before you write, give yourself a few quiet minutes. Close your eyes, bring your perfect client to mind, and meet her twice—once as she was before she found you, and once after your divine guidance.
You already know WHO your perfect client is. So, I want you to meet up with her again.
Take a moment and really connect with where she was prior to using your services and now, after having your divine guidance.
Below are the magic questions that will uncover the answers that you will want to use in all of your messaging to your client, so you will speak directly to your client’s heart and desire.
Otherwise what happens is that you’ll be working really hard just to get them initially interested in you, let alone purchasing a service. There is no need to swim up-stream.
Signature System Mindmap:
The center circle becomes the main focus which is the main pain point or transformation your client desires. Map the main steps you'd assist your clients with, around this central focus in the circles above to solve this challenge or solution to the desired transformation.
Defining your Authentic Signature System
A branded, unique, systematic approach that gets your client to one specific transformation.
Steps to creating your Authentic Signature System
As much as I talk about stepping into your purpose and creating a business that you are passionate about, there is one golden nugget that I want you to keep in mind.
During the creation of your Authentic Signature System, remember to create your products and services so that you get paid for the outcome you help your clients create.
One more time, your business, products, and services solely revolve around getting paid for the transformation your client’s desire most.
As their mentor, YOU know what your client needs, but my question is, do they know?
If they do not, you will be swimming upstream, trying to help them see that they need your services, but they just won’t understand because they can’t see it for themselves yet. Selling them your services will be challenging, at the very least.
They HAVE to know they have this problem. Otherwise, you are going to run into some challenges attracting the right client and having them "see" that they actually need your services. Ultimately, making creating a profitable business difficult.
Sell them what they want, and give them what they need AFTER they get into your program.
Many times this means meeting them where they are right now by offering them a solution to a problem they KNOW they have.
After they begin working with you, begin to introduce other elements you know without a doubt will be beneficial to them.
Gradually you can help them begin to uncover and become more aware of some places they just didn’t know were a challenge.
You’ve already traveled the trail. You know the way. You know the steps. You are pretty high on the mountain top.
However, your clients are still at basecamp with their map out, trying to figure out which path is the best way to go. And, hoping that they have the right equipment.
It is your job to come down the trail, grab their hand, and show them the way up. This way, they won’t take as many wrong turns. They’ll be prepared for the fastest, most direct route.
You are showing them how to get where you’ve already been. This is what they are paying you for.
The main idea for creating your Signature System is similar to this concept.
Begin with one path, one transformation. Then “plant the seeds” for other paths that your client may want to explore—all with an overall common theme or one massive transformation.
So, what IS a Signature System?
It's a series of steps that you take with your clients to bring them to the result or outcome they desire.
This is appealing to your clients because when you can tell them you help solve the problem “x” with your 5 part (3 part, 6 part, 8 part, etc.) system that will produce “this” result, people get excited!
They know you have it figured out and that you are an expert because you know how to solve their problem or get them to the place they desire.
The key is to stay one step ahead of your customers, stay focused on this particular niche, and you’ll soon be on your way to becoming the go-to expert in your field!
You want to focus on one bridge at a time and give your energy to building that. You don’t want to create a partial bridge that won’t help anyone. Once this is complete, then you can come back to the other areas of interest.
Our society wants solutions, and they want them quickly. When you can take this and put your creative stamp to it and make it doable, it’s reassuring to your clients because there is an end in sight...The BIG solution.
The clarity you have around your Authentic Signature System is essential because this is the core concept to everything you teach within your business.
Once you have this in place, you will get spinoffs to create other programs and products. But for now, we are just focusing on the one bridge: Your Authentic Signature System.
Everything you do from here, your Signature Talk, and eventually your opt-in/lead magnet, speaking engagements, VIP Days...will all lead your client back to this system.
Many of you have a system, but you just haven’t identified it like this yet.
It’s the thing you teach repeatedly, the steps you teach that give your clients the transformational outcomes they are looking for.
Some entrepreneurs say they don't have one, but I challenge you to look at what you are already teaching.
If you are NEW to business, don't worry!
Look at what steps come naturally to you when overcoming your challenge that you are passionate about helping others with. Or, think of the path you took yourself to achieve the transformation you desired.
These steps should come naturally to you to give your client the solution they desire.
Step 1: Revisiting Pain vs. Results:
Now, look at the highlighted items, and you are going to blend a beautiful balance of pain/problem with the pleasure/solution that your clients will receive within your Authentic Signature System.
Keep in mind the whole time that the overall primary transformation that you offer and the mini-steps/mini-transformations you will guide your clients through to get there.
Once this is in place, you will use this valuable information from your system for everything from articles, videos, classes, tele-seminars, etc...there is no need to reinvent the wheel—just repurpose what you have.
Highlight each item on your Blueprint, then write here what you highlighted.
The secret to Finding Your Hot-Selling Topic:
Refer to your Simply Empowered Blueprint or the Pain/Pleasure Worksheet:
- Pain: Represents the urgent problem people come to you with.
- Pleasure: Represents the first major result they crave.
Six lines here. Leave the last two blank if four is your number.
Creating your Authentic Signature System:
To create your Visionary Program...
Look more closely at each stage of transformation your clients go through. (Refer to pain/problem to pleasure/solution in the exercises we did in the previous module.)
What are 3-4 specific steps they need to take to complete each stage?
The steps needed to accomplish each stage will inspire the content you teach.
Creating Your Authentic Signature System
Brainstorming Sheet for Creating your Authentic Signature System
Brainstorming Sheet for Creating your Authentic Signature System
Brainstorming Sheet for Creating your Authentic Signature System
Creating your Authentic Signature System
You may use this process for your entire overall business. Meaning you may have more that you teach outside of your Signature System that you will teach at different times/levels of your business.
Use individual steps to create programs, workshops, teleclasses, speaking events, and more. Use this process for every single thing you make.
If it helps, write down all of the steps on post-it notes. And, play with the order. Is this a “main topic” or a subtopic?
Then write down the over-all transformation you want your client to experience for each main topic and place the subtopics that correspond underneath.
Something else I’ve done to get in the flow of the steps and get out of my head is to write down the main steps on a large piece of paper. I’d then place the transformation on the floor and choose the steps in order on the floor. I physically take steps to get the final transformation.
After you’ve flushed everything out, use the following worksheet to write down your Authentic Signature System. Don't skip this part, you need it to fill out your Simply Empowered Blueprint.
This one happens away from the screen, on paper. When you have played with the order, come back and write down where you landed.
Authentic Signature System Worksheet
Use the following to plan out your Signature System.
Simply Empowered Success Tips:
If they don't know they have a problem, it's too hard for you to convince them they do, even though you KNOW they do. Sell them what they want. Once they are in the program, you can teach what they need—expanding on the areas that they may not be quite aware of just yet.
Simply Empowered Advanced Step:
For some of you, you have been in business for a bit, so you have a lot more to offer. Your company has many more steps and teachings. I’d recommend concentrating on your core offering, core transformation, and creating your Signature System, 1-6 steps, first.
However, this will open up other pain points your clients will experience, and with your other teachings, you can use these to fill those gaps that will lead to other trainings.
For example, my entire business is based on 15 concepts (mini transformations). They all fall under 4 categories: Purpose & Higher Guidance, Mindset & Manifesting, Business, Lifestyle, and they all lead to one big transformation.
My Authentic Signature System is The Passion, Purpose & Profits Project. Which is all about turning your purpose into a thriving business.
But, I also teach money mindset training, finding your purpose, and manifesting your desired life.
The Passion, Purpose & Profits Project is my Signature System. I didn’t teach anything else until that was a well-oiled machine. It allowed me to focus on this. And, then, later on, I’d focus on one more advanced step, and then another. All of my services complement each other. I’ve redone the Passion, Purpose & Profits Project 3 different times over the course of 11 years.
Ultimately I wanted to teach others to do what they love, with who they love, and get paid good money doing it, so you could live the lifestyle you desire by serving the world through your gifts.
This has always been my key message, but as I’ve grown, I’ve deepened how I teach this, being guided by what my clients are seeking and how I expand my personal growth as well.
You can use these modules all together or go deep on just one, two, or three for different types of teachings, programs, and products, but once you put them together, they become your Authentic Signature Program!
It’s so cool!
From this setup, and by utilizing your Authentic Signature System steps, you will always have key teaching subjects for articles, videos, social media postings, tele-seminars, signature talks, and more!
If you are brand new to your business, the only steps you have right now should be your overall business system, and this will serve you fully as your Authentic Signature System. This will be your first program and profit maker, change-maker, and you will be able to use it for the first year or two in business or keep it longer and just evolve it over time.
Each mini transformation will inspire the content for let's say, one workshop or 60-75 minute teaching segment of your product/program.
Group them together to create a VIP Day!
Your program or product could include 4-classes or teaching segments.
You could even expand on your segment/topic in greater teaching detail where you take one subject like my Connect & Serve Selling, which is only one segment, but I decided to go deep on the training. So this one segment turned into a mini-workshop.
I did three tele-classes over 3 days - just 75-minutes for each class and then added a fourth class being bonus Q&A.
Step 2: Bringing it all together
You’ve already created your Authentic Signature System which is compiled of mini transformations that all support the bigger transformation that you offer…The answer, the solution to your client’s biggest challenges and problems.
So in STEP 2 we are going to start bringing together your full Authentic Signature System that you’ve already completed in an earlier module.
Based on the program you want to structure, choose modules from your Signature System to include within this package. Most likely, if it’s your high-end Visionary Program which will be 3-6 months or a year-long course, you may be sharing your entire Signature System.
VIP Days, which we’ll talk more about, are some of the best programs because they give big transformations. These days are usually based on going deep into only one or two mini transformations so that your clients really get the learning.
This is when you seed other pain points that your Signature Program will take care of. This is why VIP Days are so powerful because by the end, your customer is asking how they can be part of your Visionary program, because they desire more.
This is just a great guideline for you to begin to use your own creativity and unique brilliance within your new program!
Think about how you enjoy connecting with your clients and where your client is along their journey. Both of these elements are important to consider when putting together your program.
When I first started I had a lot of time on my hands and a lot of energy. So focusing on working with Visionary clients 1-to-1 was a beautiful way to create transformations quickly. And, it was very personable and intimate. Plus, it only took 1 client to get the momentum going.
Later on, however, I had other family duties that I needed to tend to that made it near impossible to serve at the level I needed with 20 1-to-1 clients, but with Visionary group programs, I had no problem. 1-to-1 is always the best place to begin.
Simply Empowered Blueprint
Her sample programs and worked blueprint first, then yours—every field labelled.
Sample VisionaryPrograms
These pages are Debra’s own reference examples and her worked blueprint. Read them, then your own blank blueprint begins below.
6 month Visionary: 1-1 or group, high end
6 month Visionary: 1-1 or group, high end continued
60-90 Day Group Intensive Program [midlevel]
1 Year Combo
A client can come at either level, group, or group combined with High-End Mastermind Training and some 1-1 training done by certified trainers. You do group & all LIVE training!
1 Year Combo continued
The Flow
Here are a couple of great examples of flow:
Starting from a Speaking Engagement
Starting from a Complimentary Webinar
Simply Empowered Blueprint:
Let's review what your Simply Empowered Program Blueprint will include. I've provided a BLANK form that you can use to create your own.
Program Inclusions:
This information will come from the previous exercise you just did.
You get the idea! Keep going until you have 6-8 Lessons &/or modules. You can have 1 lesson each. Or, 1 module that has 3-4 lessons + opening & conclusion.
Program Bonuses
You don’t need 3 program bonuses. You also don’t need the bonuses to be your own. Partner with a Joint Venture partner who compliments your services! Look at my examples I’ve given for Bonuses in the sample program and in the next module. This can also help overcome other pain points your client is experiencing and start to see the next program.
*** See separate payment worksheet for working out your pricing structure in the next module.
Choose the shape, and I will lay out the outline
Four choices and your modules. Everything you tap lands in the blueprint below, where you can change any word of it.
How the work is held. Tap the one that fits the woman you are building this for.
Long enough for the transformation, short enough that she can see the end of it.
How the material actually reaches her.
When you meet, and for how long each time.
The modules you named in Lesson 2 belong in here. Tap to carry them across into Program Inclusions below.
Simply Empowered Blueprint:
Program Inclusions:
Program Bonuses
You don’t need 3 program bonuses. You also don’t need the bonuses to be your own. Partner with a Joint Venture partner who compliments your services! Look at my examples I’ve given for Bonuses.
*** See separate payment worksheet for working out your pricing structure.
Visionary Program Checklist
Position your programs for ultimate success.
Visionary Program Checklist
Five checks. Every one you tick counts here, and anything still unticked is named below with the lesson that answers it.
5 Common Mistakes to Avoid When Creating Your Visionary Program
1 — Covering too broad of an area
- Focus on the transformation you offer.
- The solution to the BIG problem you solve.
2 — Making your content too complicated
- Your clients want results; they don't want to become the expert like you if it's way too hard.
- Provide done-for-you elements with easy-to-use checklists, templates, guides, scripts,etc.
- Simplicity leads to clarity and happier clients (and a happier YOU!)
3 — Over delivering on content
- Don't overwhelm your clients by trying to prove your value as an expert.
- Give them what they need to get results and help them implement efficiently so they get results as soon as possible.
4 — Forgetting to imprint your clients
- Clients forget to embrace their successes - celebrate successes first, always
- Provide learning examples by coaching people in the course
- Share success stories and positive reviews
- Give accountability options such as a course-buddy
5 — Making it all work & no play!
- Connection, friendship, fun, ease, adventure, luxury, creativity, stories, activities, interaction and visuals.
- Tips: Use private Facebook, Google+ or membership groups to encourage connections amongst your clients.
Mindset Secrets to a Positive Visionary Program Experience
Become the client you desire to attract, then step into your value.
How to "BE" the Client You desire to attract
Mindset Secrets to a Positive Visionary Program Experience
SECRET #1: CREATING VALUE
Listen to the Visionary Meditation prepared for you.
Sit quietly for a few minutes with your hand on your heart before you set your timer, and let yourself see your client’s life before working with you and after.
Think of how their life was before working with you. Now visualize working with you, what experiences will they have, how is your client’s life different, better, what possibilities lie ahead.
With this list in hand, stand up and put your hand on your heart. Take a giant step forward. STEP INTO your VALUE!
Say out loud everything on your list. You are Uniquely Brilliant. You are Uniquely YOU!
SECRET #2: ENVIRONMENT
Cleaning up your environment allows for new to come into your life. Having a beautiful environment allows for you to fully step into feeling like you are working from a Visionary State of mind.
Even UPGRADE your environment with beautiful colors and objects. No money? No worries. Just get rid of the “ick”. Go to Goodwill if you need to, but I bet you have many items in your home that you can repurpose in your office to reflect your Visionary State of Mind.
SECRET #3: SELF-WORTH:
These questions will set you up perfectly for our "What do I charge Module"
Your Signature System
One page. The gap, the system, the blueprint, the checklist, the commitments.
All you did today was name it.
Carry your answers with you
Your work saves here as you type, on this device only. Moving to your phone or another browser? Save a copy first, keep it in Google Drive or email it to yourself, then open it back up here. You can also print this page to PDF at any time.
