Creating Value through Pricing, Packaging & Bonuses
Turn Your Soul’s Calling
Into a Thriving Business
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Introduction: Bonuses, Pricing & Packaging
A recap, a few reminders, and one place to write before a single number is named.
Introduction: Bonuses, Pricing & Packaging
I want to share a little bit of a recap on Building Your Authentic Signature Program before we get into pricing because that was a hefty module, wasn’t it?
So first things first. Don’t let the overwhelm stop or block you from sharing your brilliance with the world.
So if some of the bits I shared are something you’d enjoy doing, but are not ready for it yet, don’t do it.
When I first started, I didn’t have any workbooks, no modules, lessons, or fancy exercises. I did have a website that was designed by me. And, let’s just say it wasn’t very pretty! So I really didn’t even use it!
At first, I just sent people to my calendar to book a session with me. Later on I had a lead page that delivered an opt-in gift for my website visitors. And, then I had a private opt-in that was special just for my speaking events.
But my opt-in gift, in the beginning, was a simple pdf and meeting with me! The key was in the application process so that I weeded through those that weren’t perfect for my offer. I'll talk more about that in the next module.
I started with a clear idea of where I thought my clients were and ultimately where they wanted to be. Whether beginner or advanced, they all had the same destination.
As I worked closely with each client, they shared with me what they needed.
In the beginning, I spent unnecessary time trying to figure out everything they needed in advance. There is no need for this.
I created exercises and simple audio and video training for common requests and challenges that ultimately ended up becoming this course!
Additional pain points arose as my clients evolved, and I created other pieces of training to fill these needs, but I concentrated only on those pain points that were in my Unique Zone of Brilliance to solve--So I didn’t try to fill every need.
For instance, I’m not a social media expert, but I do share a few little tips on specifically how to use this type of advertising to fill up your group programs.
I'll also share an easy production schedule to simplify sharing your branding, but that’s about it.
I leave the rest to those in that area of expertise that really enjoy teaching this!
I also empower my clients to take responsibility for their success.
Early on, I figured out that I couldn’t want my client’s success more than they did. It was challenging because I could see in them what they couldn’t see in themselves quite yet.
So I would give all of my energy to them. It was exhausting!
Now it's fun because I help my clients understand that this bigger vision is entirely within their reach and totally doable, and empower them to take responsibility for their success!
It’s a much easier way to work! And, they love it too!!
Everyone is headed to one final destination. You can focus on one part of that journey in the beginning, and as you evolve, add on--if you desire.
When you are working with someone who is going through the same challenges as you have, that body of work becomes a very intimate part of who you are. And, it can only be taught in this unique way by you.
No one else can serve this client quite in the same way as you! Because YOU are YOU!
Your business ideas are not from you. You are being guided and entrusted with these inspired ideas from the Divine, and it’s up to you on what you do with these gifts.
Would you take a gift and push it aside, put it in the dumpster and be ungrateful for it?
No! Of course, you wouldn't.
Your business idea is a beautiful gift sent from above.
When you begin treating it as such vs. something outside of yourself, something you are trying to reach for and conquer - when you connect to the Divine within you, this is when the magic starts to flow through you.
It's a beautiful way to work!
Even if you are a little scared to put yourself out there in the way you are being called forward to do, this is your gift, passion, and purpose-work that you can no longer avoid.
I didn’t start with all of the extras, but many of you already have some fun stuff lying around to use in your programs as additional guidance. This will allow you to focus on your training, and the client will soon be meeting you halfway!
Many think you have to have all of this information before you begin connecting with your clients, and this just isn’t true.
If anything, this will hold you back unless you already have something created, right?
This is why I tread carefully in sharing this part of the program with you. Because what I am about to share is not necessarily needed at this point.
What IS needed is when you are working with your clients to begin to take notes and write down questions that are asked repeatedly.
You can start to create small trainings that will answer these "common threads" and questions. This will assist your clients in between meetings and save you time from repeating yourself.
You can create a simple pdf or web page with your answers to the most common questions and make this your opt-in, or add on to your training. You can also bookmark the solution in a video, previous training, or article/blog. I will sometimes refer to a blog or podcast post if something needs a more in-depth explanation that is outside of the scope of that particular training.
Ultimately these questions, these pain points, can easily become spinoff products and additional services.
You are filling a need that your other services are opening up further questions to. Or, you may keep your focus on just this one Signature Training and everything you do, including books, videos, training, VIP Days, workshops, etc., are all a spinoff of your main Authentic Signature Program.
But, first things first... I want to keep your focus here and start bringing in your first clients…
I want to begin planting the seed on some of the fun things you might want to add to your program - Such as a few extra exercises or meditations, printables, or other items that may enhance or complement your program.
Just like a website... Honestly, there is no need for it at this point if you are brand new.
If you have a website, it only needs an opt-in page with a lead magnet that resolves only ONE key challenge your Authentic Signature Program resolves and from here, this opt-in could then link to booking a session with you (ie calendly or online calendar), including a simple application process with qualifying questions prior to you connecting. Simple, right?
As you work with your clients, things will change and evolve. Your clients are going to share with you precisely what they need. This will not only naturally build your key steps to your Authentic Signature Program as you work closely with your ideal avatar, but they will also share with you the additional programs that they desire to fulfill other challenges that open up.
If you are a veteran at running a business, but this is a new niche for you, don’t tear everything down. Just build upon what you have and gradually allow other pieces to fall away, or add to what you have, creating a beautiful ecosystem that fulfills each step along the journey.
Naturally. Gracefully. Start with where you are right.
With that being said, I want to share with you some things to keep in mind as you are filling your Visionary Program, whether that is beginning with 1-to-1 work or high-end groups.
I also want to share some fun bonuses and inclusions you can think about adding along the way. And, I’ll share a bit of a different approach as it applies to the ever so often asked question:
Bonuses, inclusions and pricing
I have just a couple of reminders before we get started on bonuses, inclusions, and pricing.
First off, less is more. Always.
Secondly, remember the importance of your Authentic Signature Program.
Your Authentic Signature Program is the flagship program, the core of your business, that thing you become known for.
The compassionate leaders I know that have been the most successful create their Signature Program first and put a lot of time and energy into building this. Then expand into complementary teachings, products, or services after the Signature Training's success has been had.
You can easily repurpose the techniques and teachings you develop within your Visionary offerings down the road.
Even if you are doing hands-on-services such as a massage therapist or yoga instructor, as you begin working in-depth with your clients, you’ll find out where they need guidance in between these sessions. You can pre-record this information to assist them. Again, I didn’t have this when I first started but developed it as I went along.
That same training turned into a self-study course and eventually became part of my Simply Empowered membership.
So, if you are a massage therapist that wants to spread her wings, perhaps you can begin a franchise that teaches other massage therapists everything they need to know about running their own business. We’ll share in our Mindset, Money & Marketing Magic training how to turn this into a certified course, passive income stream, or recurring income stream.
So though our concentration is only on filling your Success Foundation-- your high-end visionary clients right now, I do want you to connect with what you are doing right now that can very quickly turn into multiple programs and content later on.
Let’s get started, and I’ll show you how that could look.
Bundling, Repurposing & Bonuses
The perceived value goes up the moment you bundle. Here is what to bundle.
The Power of Bundling & Add on’s
There is power in bundling and packaging your services. The perceived value and benefits to your clients instantly goes up, and this is why you can charge more than if you were to charge for just 1 hour of your time.
Plus, this way, you can fill up your programs, and you're set for 3, 6 months, or a year out.
I gave you some bundling and program examples in Module 4. Still, I’d like to provide you with even more ideas here to add different components to your Visionary Program that will boost your program to make it Simply Irresistible!
Tap the ones you will genuinely make. Each one you tap opens a row underneath where you name it and put a value on it.
Price each piece the way you would price it for a stranger. That is the honest number, and it is almost always higher than you think.
This is what your offer is worth before you name a price. Your price from Lesson 4 arrives beside it the moment you set it.
Samples of Add-On Components Done-for-you Tools & Bonus Inclusions
- Any time you are repeating training with multiple clients, you can turn it into a script. People LOVE these!
- Q & A: Questions asked repeatedly - use as a “set” of resources for your clients.
- Physical products like journals, pens, candles, small workbooks
- Checklist or a template that people can use as their guide - This can be for support during your training sessions or even something that will assist them in between.
I use templates in a few ways in our Divine Discovery Sessions, and for example, our Simply Empowered Planner is an attractive bonus for goal setting. I use this as a bonus, but I also use it in one of my trainings and for visionary clients.
- Give sample letters, forms, applications, or documents that your clients can fill in themselves.
- Programs that help your clients run their business or perform a repeated task for them. This is simpler than you think to produce and creates enormous client loyalty.
7. Script of the month.
Or, any type of “gift of the month”. What is something your client would value each month/quarter?
8. Bonus DFY bundles: Any type of “what to say when” script is highly valued.
Simply Empowered Success Streams Repurposing for Multiple Streams of Income
This program focuses on filling your Success Foundation. But I want to share with you just a handful of ways that you can take what you’ve already created, and with a tiny bit of repurposing, can bring in additional revenue and income streams.
This is just a small example! In our Simply Empowered Interactive, we go into a whole slew of ways you can repurpose content so that you aren’t reinventing the wheel every time you create.
6 Sure-Fire Ways To Leverage Your assets. So that you can effortlessly create multiple streams of income
Creating Value & Raising Your Fees
Own your value first. The price follows the value, never the other way around.
Will they pay that much?
It’s very interesting how much coaches, healers, and highly conscious entrepreneurs are willing to pay in order to better their lives through constant training, growth, and mentorship.
Yet, when they go to charge premium prices for their Visionary specialty services, it seems challenging to many.
Healers and coaches alike share such statements as “I just want to help people. It's not about the money. I'm not sure I want to charge that much.”
Yes, of course it's true that it isn’t all about the money; otherwise, I wouldn’t be here training you today. So I get it!
But you are now the proud owner of a business that reflects your purpose-work. You aren’t going to do anyone any good if you are struggling yourself. I don't want you to fall into the norm of the industry that you are broke or broken. That is not YOU!
We are going into an era where it's being recognized that YES you can be a healer and create divine wealth, that there is no longer "ancient" shame that is connected to this.
And, when you invest in mentors, it's easier for your clients to invest in YOU! You understand how exciting and scary it can be at the same time, each and every time you uplevel. You can't ask your clients to uplevel if you haven't experienced this too!
When customers are ready to hire one of my clients or me, they are excited to begin their new journey. They are gracious and happy to pay because they have followed a process where they are educated in total transparency prior to taking the leap. With our processes, they feel super supported from the get-go. They are so excited to shift into the new, that they thank you when they pay you! You'll find this true for you too!
There is a natural flow that allows customers to step up where they feel most comfortable, so self-sabotage and limiting beliefs are quieted. And, if the limiting belief gremlins pop their ugly head up, we work through it, together.
When you invest in YOU, you are telling the Universe, “Look, I’m worth it!”
Charging premium prices doesn't come from a place of greed.
The more time and personal attention you give to a customer, the more that particular service will cost. Your time is precious. And, YOU need spaciousness in your life to be able to live life in a way that allows you to create and ignite your inner genius.
If you are feeling a bit guilty for those who may not be able to hire you at your premium prices, no worries! There are other services we can repurpose from your Signature Success Foundation to fill this gap, that will not only assist them, but it will also be a great lead generator for you as well! A natural lead into your other program(s).
There is always someone in your audience waiting for you to provide premium Visionary Services! We go deeper into money mindset in our monthly Mindset, Money & Marketing Magic training and in the Sacred Money Archetype program as well!
Finding your Value & Raising Your Fees
All too often, we undervalue the services we provide our clients.
Taking for granted what we know and what we offer and mostly, undervaluing the personal gifts we share with the world.
Raising your fees can be scary, but it doesn’t have to be, especially after understanding your perceived value.
This lesson will help you to not only increase your bottom line but to increase your self-confidence and raise your value and the level of clients you attract as well.
Increasing your Value:
I hear it time and time again... They won’t pay that!
Questioning your value in yourself and what you offer in your business creates a little havoc on your business’s energy and the vibration you are putting into the world.
It may show up as avoiding doing money-generating tasks within your business, perhaps in the fees you charge or offering elite, high-end visionary programs and so much more.
Have you ever...
Why is this important?
I want to help you solve this issue because once you do, you will reap the benefits in many areas of your life that not only make a difference in your pocketbook but your self-esteem.
3 Tips to Owning Your Value
Here are three tips that will not only help you see but own your value, as well as help others see your actual value, too! This exercise will help you confidently grow your business exponentially!
Simply Empowered Tip #1: Know your Value
Knowing your value is truly proportionate to the results you will see within your business. The easiest way to identify your value is to list as many results that you can think of that your client receives through your services. We’ve already done that, so this should be a bit easier for you.
Now, take it to the next level and list more results until you get to about 30.
Focus on what your clients experience and the value they receive from you. This will help you increase your pricing and reposition your offers from the perspective of the results you offer.
Plus, you will gain more confidence that you can connect with your clients’ value, making it way easier to price your packages.
Thirty results your clients receive
Every line below is one result your client actually receives from working with you—what changes for them, what they feel, what they can finally do. Thirty is a high number on purpose. The first ten are the obvious ones you already say out loud; the last ten are where your real value has been hiding, and those are the ones that change your price.
Get as far as you get. This is a stretch, not a test—leave any line blank, and only what you write travels forward.
Simply Empowered Tip #2: Limiting Beliefs
We have all had experiences, whether it's come from ourselves or growing up with those that love us, that challenge our beliefs or self-confidence, in one way or another.
Whether the belief is around the thinking that money is "BAD"--That if you make a bunch of money, you are greedy, and you are no good, you aren't worth it (OUCH!) , or that you have to give, give, give in order to be loved...The list goes on and on.
It's not your fault; just by understanding that many of your beliefs were learned and created at a very young age by people you were close to and loved will help you become more aware.
These limiting beliefs were imprinted upon you more than likely, before the age of 7 and carried with you into adulthood.
It's unfortunate because most of our fears are because we carry around the weight of someone else's limiting belief. Someone else's experience.
Around every reason as to why you can't, is usually a limiting belief. So now that you are aware of this, you can catch yourself and move through anything that pops up!
In all of my programs, especially Be YOU & Thrive & my Visionary 1:1's, we do a ton of releasing any beliefs or emotions that may be holding you back or keeping you from achieving the success you desire through energetic-soul work, healing, and mindset awareness to fully empower you to stand in your Truth.
Your business is the most significant self-growth journey that I know of. And, the more work you do in this area of clearing limiting beliefs, the easier the flow of your business and wealth-building will be!
I take my clients through a process to find out what their limiting beliefs are. Usually, the first thing you think is holding you back is the superficial layer. When we dig a little deeper we can get to the root cause.
Identifying these limiting beliefs and becoming aware, helps begin the clearing process. Doing so is like a weight being lifted off of your shoulders and will help you attract clients who are more aligned with your offer and will happily pay you for what you have to offer.
Why? Because YOU believe in the value. You have personally connected to the value of what you are offering as well yourself!
Tip #3: Remind and Share this Value
Reminding your clients throughout the process to connect with their wins associated with your services will help them feel good about their investment and reinforce their progress.
Transformations aren’t always in the form of money. They are mainly in the form of self-growth.
Your clients need you to help them see the transformations occurring along the way, big & small. Keep asking what their AHA moments are, and publicly share their celebrations. This reinforces to the Universe that they are ready for more!
I recommend making it a habit to seed other areas within your services that will create more value for your customers, whether it's your blog, newsletter, VIP Days, a mini-version of your Signature Program, etc. This way, you are just mentioning the next step or the area where you go deeper, which reinforces your value to them and will help them step up with you gracefully and effortlessly.
Everything you give your client should create more value for them to enhance their experience with you.
Remember, you are taking them on a journey with you. Everyone wants the same thing. They are just at different places along their personal journey. I've had one person follow me for 5 years before stepping up! When she did, she bought my $17,000 package and stayed with me for 4 years!
Focus on the value, and I promise that any self-doubt that may have raised its ugly head will be replaced with a new, confident you!
Handling your fear-based questions with Grace
Firstly, remember that someone in your audience is waiting for your platinum-style service. They'll be asking you why you've been holding back!
Secondly, by establishing where your client is along their journey, with just two simple questions, you can naturally assist your client out of murky waters of doubt into clear, empowered choices. Creating this energetic shift within your client is mutually beneficial for both parties. You are guiding them gently to take a stand for how they choose to take their next step.
Also, remember that their answers will allow you to guide them gracefully and compassionately to the next step without second-guessing what they say. Staying in full alignment with your personal values. No coercion in any way. This enlightening conversation can be had in person, or work this into your webinars in a powerful way!
Common questions that arise when you raise your pricing:
- What if people won’t pay the price I'm asking? (Or what if no one can afford to pay?)
- Am I turning my back on those that need my help because of their financial situation?
Name what comes up for you here. A fear you can name stops running the show.
Two ways to help your customer stand in their power (& in yours!)
ONE: Is to help empower your customer to establish what will happen if they stay right where they are. There is a cost of not expanding into what you desire.
TWO: I have five magical phrases, and one sounds a bit like this: On a scale of 1-10 if it wasn’t for the money, would you want to sign up for this program? This is a nice way of asking, is it the money or something else?
THEY will tell you precisely what "IT" is that keeps them from taking the next step and what they need from you. And, then you can powerfully assist your customer by either helping them see which program is most aligned for them or if there is some type of self-sabotage holding them back a bit, or if this just isn't a good fit. The fact they are here with you, probably means that you are!
You can ask these questions within your webinars as well! Or, guide them in your DM's. This doesn't have to be done just on a discovery call.
There is no second-guessing. You can begin to open up an honest conversation around this and what they are feeling.
There is no selling. Once they share, you will be able to work with them, help them through their concerns, find the money, or finance their new endeavor. Show that you care and create a plan to assist them in moving forward.
We don’t discount our services here, but we empower our clients to rise above their circumstances. And, if they are the right fit for you, there is no doubt that you’ll come up with a great solution together.
Always have an evolved, next step in mind for your customers.
If a program doesn’t fit this client perfectly, like your Visionary program...
Offer a smaller version to get them started, such as a VIP Day for quick, transformational results, or if you are further along in your training, your Signature Program in a self-guided course, article, optin, training videos, etc.
*more on these in future trainings
Assist them on their journey and keep them connected to you.
There will always be someone who can’t afford your program right now, but they may later on, so you always want to move them through the process, give them the next step, leaving them feeling good and with pure value.
Simply Wealthy Success Tip
A wisdom gem for you . . .
The key: Is seeing the value in what YOU offer and sharing how YOU have the solution to their challenge!
3 Common Mistakes Awakening Entrepreneurs Make with their Pricing
1 — Offering the client too many pricing choices and levels.
- It’s just too confusing! In the end, they won’t buy anything because they are too confused. They have too many options.
- What I usually teach my students to say: “I have several programs for you to choose from, but I am going to tell you about the one that I believe is the best fit. Does that sound good to you?”
- If they get curious about what the other programs are, I just briefly tell them about it. They usually agree with what I have chosen for them. We'll have a separate study on webinars, but again we concentrate on one core offer - only offering a down sale after.
2 — Offering individual sessions and coaching sessions under three months.
- I usually leave my Signature self-guided 6-8 week courses for after you’ve filled your Success Foundation--Visionary Elite 1:1 or high-end group 6-12 month programs first. However, these can be good lead generations where your client naturally steps into high-end programs after they've taken a shorter class. You do you!!!
- Higher transformations and evolving can take some time. Reinforce that you are committing to be with them to guide them on this unique journey.
3 — Pricing: Many clients will choose their service package based on the lowest price vs. what they actually need.
- If you want to give them a choice on their 6 month or full-year Visionary Package, say something like this:
- “For 12 months, my full pay price is $15,000. I like to reward my customers for quick decisions, so you’ll save $2,000 off that price if you choose to move forward today.
- Or, I can finance you, and the price would be $2,500 down and $1,200 a month.”
Of course, this is just sample pricing. As you create more experience and confidence, you can charge accordingly for the transformations you offer, which is a slight stretch for you.
You want your pricing to feel good to you. YOU have to believe in your pricing.
Remember to always have a 2nd option to offer if your first option doesn't align for the client, but don’t provide that straight away. Again, this is usually your VIP Day, Signature Self Guided Course, or perhaps Inner Circle if you've progressed to that level within your business.
Present this by simply saying, “I have another option that might be a better fit for your budget. Would you like to hear a little bit about it?”
This is when I would offer my VIP Packaging. If you are part of The Passion, Purpose & Profits Project, I’m gifting you this as a bonus!
How much more income can you quickly bring to your business and transformations to your clients by simply standing in your power and not under-valuing what you offer?
Focus on the amazing results & value you deliver!
Give yourself a raise - Instantly!
How? By Increasing Your Fees!
Here are four key reasons why raising your fees is a smart way to improve your business:
- Every dollar of your increase goes straight to your bottom line.
- Clients respect someone who charges what she’s worth. (But we all secretly know your pricing isn't representative of your worth. Your worth as a human being is not tied to your pricing!!!)
- Clients who invest more in their mentorship usually value it more. They are just more committed and get better results because they are doing the work.
- When you charge more, you feel more confident. You can take your coaching skills to a new level of mastery. Of course, there is a time and a place for strategically offered lower-priced service of pure value.
Is it time to raise your fees?
If any ONE of these questions is true for you, then it’s time to raise your fees! In the next lesson, I’ll give you some structured and intuitive pricing strategies that will effortlessly empower you to price all of your programs and packages.
A little assistance please!
Pricing Your Programs
Revenue goal, enrollments, price. One number starts it, and the rest follows.
What to charge?
One of the biggest questions I get is, “How do I decide what to charge for my services and packages?”
We have given you an example of pricing on the next page. We’ve also provided a separate “working template” you can save and use whenever you have a new service or package to price.
Make sure you listen to this training all the way through, as I’ll walk you through the pricing template.
And, just to make sure that the pricing is in alignment, I’ll walk you through an exercise to make sure this price feels good to you!
An intuitive “gut check” to make sure that you really are okay with your pricing. It may be too low or too high. You want to make sure that the numbers you come up with feel GREAT to you! As you evolve, so will your pricing.
If you believe in the value you offer and support your pricing, so will the people that purchase your products.
We’ll even take a look at the absolute lowest price you set when creating fast action pricing and sales to ensure you are okay with this number.
Creating a price too low will have you begrudgingly selling your services because you’ve undervalued yourself.
You don’t want to give away discounts just to give them. You’ll want to be strategic about setting up special pricing.
Have something in place where you reward others for making quick decisions or being loyal customers. This doesn't necessarily have to be a lower price, but can be in the form of Bonus offerings.
Charging your clients extra for you to carry payments may make you feel a little uncomfortable at first. You are taking a risk by financing your client's payments, and you are helping them by giving them this service. You give them the gift to get the help they need, even on a very reasonable payment plan.
Our standard has been an additional 25%, and there have been plenty of times we have charged upward of that. What it depends on is how long the program runs and what it costs. The longer the program, the bigger the risk you are carrying — so the number moves with the program, it isn't one fixed rule.
But here is what I actually do now.
Unless it's a simple split payment — two or three payments over a short program — I hand the financing to someone else entirely. It's called Buy Now, Pay Later, and it's the same option your client already meets at checkout when she shops online. Klarna and PayPal Pay Later are two of the best known, and there are several others. Which ones you can use will depend on where you are and on what your checkout supports, and that list keeps changing — so choose the provider later. What matters is what they all do, and that part doesn't change.
- Your client picks the pay-later option at checkout, the same way she would choose a card.
- She answers a few questions and the provider runs a soft credit check. It takes seconds and it does not affect her credit score.
- If she's approved, she pays the provider back on a set schedule — often a handful of payments over a few weeks, or a longer plan for a larger amount.
- You are paid in full, up front, within a day or two. Not in installments. In full.
- If she stops paying, that is between her and the provider. It never reaches you. No awkward email, no chasing, no declined card in month four.
- The provider takes a merchant fee out of your payout — more than a plain card charge. Check the current rate with whoever you choose. That fee is what you pay instead of carrying the risk yourself.
Every provider in this category works on those same six points. The names and the fees will change over the years. The trade will not: you give up a slice of the payment, and in exchange you stop being your client's bank.
So the question is no longer "should I add 25%?" The question is which of these three you are using for this program.
Paid in full
One payment, one price. Nothing to carry, nothing to collect. Reward it with your best price or an extra bonus.
Best for: every program, as the first option you name.A simple split you carry
Two or three payments over a short program. The risk is small, so the addition is small — this is where the 15–28% still belongs.
Best for: short programs, smaller amounts, clients you know.Buy Now, Pay Later
A third-party service does the financing — Klarna and PayPal Pay Later are the best-known examples. They carry the risk and the collecting. You are paid in full up front and pay a merchant fee for that.
Best for: longer programs, higher prices, and anyone you would rather not chase.Just connecting deeper to this one module may instantly increase your bottom line and wealth in all areas of your life.
How? Because now you’ll know your value, and you’ll never second guess yourself on what to charge. Even when making decisions you'll learn to make them from an empowered place! (You can use this “gut check” on almost every decision you make!)
Intuitive Pricing Methodology
I always try to give you a couple of options when it comes to pricing.
See, some of my creative and intuitive clients may get a little tripped up when it comes to charging the premium pricing. No one method is perfect for everyone, and we need to adjust a bit to suit you.
Plus, the Super Simple Set pricing method is easy to use for packaging when you have things more automated and you are getting into selling courses, workshops, etc on your webpage.
Plus, it’s just easier to share with your customers.
But, the Quick Decision Method is great to get people to take fast action on the premium-priced packages because they see how much money they can save by taking action today. You could shift this to a Bonus Offering for making a quick decision, like a Kickstart class, mini-training, etc.
And, I’m going to go through both of these templates in detail here in a moment. I could go into deep detail about what is included in setting your pricing, but there is no need to make this more complex than it needs to be.
I'll share it as simply as I possibly can. Enjoy this template as your go-to every time you create a new product or service.
I do go into this further in some of my Simply Empowered Interactive training modules. I share everything that you need to think about when it comes to pricing.
Demographics, competitors, value, your end goals, and the list goes on and on.
But honestly, this is what stops many in their tracks. So let your heart guide you and stay out of fear and let's create empowered pricing together!
We are going to use these two pricing templates, you choose which feels best to you.
Don't delay on this, let's create your pricing together right now. I’m here with you. I'll be walking you through each step.
Any challenges, just bring this up in the next Mindset, Money & Marketing Magic group call, or pre-submit your question for our next gathering. For those of you in the Accelerator or Visionary program, you have access to the Success Team via Voxer, so reach out right away.
I don’t want any of you to lose momentum right now, okay? And, then I’m going to have you look at your pricing and teach you to do a bit of an intuitive “gut check.” It’s a body check for your pricing—you name a number, then read how it lands in you.
I really want you to embrace and feel good about your pricing and all that you are offering, while still encouraging you to stretch a bit outside of your comfort zone. Let's do this!
First step in pricing is: Setting your money mindset
Before I go through the templates with you, I want you to think about what your magic number is for you, the goal you desire. So I’m going to take you through the Sacred Money Archetype Money Speedometer.
And then we’ll figure out how many clients you need to enroll at what price to achieve this number. After this, you won't be focusing on the money, your only focus will be serving and enrolling the number of clients that supports the magical number you've chosen.
Simple and fun!
If you absolutely need to, you can come back and adjust any of these numbers after we finalize your pricing. But, I'd love for you to commit to the first number. The first choice is usually the best because it's your intuition leading you.
How Much Money You’re Unconsciously Programmed To Make?
What’s your Money Speedometer set to?
Take the gross amount of ALL of the money you’ve brought in, prior to any expenses. Be sure to include all income, even gift money, your partner's paycheck, payment from a job, unexpected commission checks…it ALL counts.
Look at your total amount per month, for the past 12 months. Select the five HIGHEST months and ADD them up. Divide that total by five. This gives you your high average. This amount is your CURRENT money speedometer.
Write your twelve months below in any order. The five highest are chosen, added and divided by five as you type, and the answer drops straight into your current Money Speedometer.
Calculate your current Money Speedometer and write it here:
Pick the NEW amount you want your Money Speedometer to be, making it JUST outside your comfort zone, so stretch a bit, but not too much where you don't believe it's possible. Why?
If you stay within your comfort level you won’t be charging enough. If you go too far outside your comfort level, it’s not going to be believable to you.
Taken from the Sacred Money Archetype Program ©
Sacred Money Archetypes® is a program created by Kendall SummerHawk.
Simply Wealthy Revenue Goals Desired # of Enrollments to Hit your Revenue Goal
This is a simple equation to hit your revenue goals based on how many clients it would take to meet the goals that were established from doing the Sacred Money Archetype, Money Speedometer.
To apply this method, take your revenue goal and divide that by your expected enrollments
So this is the minimum you can charge USING this number of enrollments into your program.
Now if $667 feels too high you could price lower and aim for higher numbers of enrollments.
If 15 clients seem too ambitious, you might want to use a HIGHER price, or lower your revenue goal.
Just play around a bit with the combination of these 3 key areas: 1. Desired revenue 2. Price 3. Expected enrollments
Simply Wealthy Revenue Goals
Your Revenue Goal fills itself in from the new Money Speedometer number you wrote on page 45. Type over it any time you want a different figure, and the button underneath brings the Speedometer number back.
The figure above is the minimum this many clients can carry. Write the price you want instead, and the arithmetic runs the other way for you.
Same revenue, three different shapes of practice. Look at the number of clients in each and ask which week you would rather live.
*this lower rate helps when you decide the absolute lowest you are willing to go even with a Fast Decision Reward. Too low of pricing causes misaligned feelings such as regret.
Intuitive “Gut Check”:
- Look at the price you wrote down... How does this price make you feel?
- Keep going higher on your price until you feel the price is not believable or you feel a reaction in your body that says “no way” that is too high!
- When you reach this point, back off a little and you have your price point!
If the price you think your clients would be willing to pay is substantially lower than the minimum sale price you feel comfortable with, then you want to think about reconnecting to the value part of this training. Or re-position & re-package your Visionary Program.
If the price you think your client would be willing to pay is higher than your lowest comfortable price, keep this price here as it will give the client a feeling of great value at a great price that you are still pleased with. This then becomes your Quick Decision Price Point.
Quick Decision Bonuses
Quick decision bonuses do not need to be in the form of money discounted from your program. On the following page are some fun, alternative ideas for you to choose from.
Have fun with this!
And, remember, this bonus doesn’t have to be yours!!! So don’t sweat it if you don’t have anything created! Ask a joint venture partner if they have something that would complement your services!
Plus, I’m sure your new friend will support you in interviewing you or including you in their blog or social media posts since you’re asking her to place her content as a bonus in your program.
It’s a win-win! Cocreation at it's best!
Quick Decision Bonus Rewards
Quick Decision Bonus Reward in Action!
Here's a fun, totally aligned way I use Bonuses in my programs!
1. Client Books a Visionary VIP Day
You've connected to your client in your Signature Talk (webinar/guest speaker/podcast) and you've invited them to book a Visionary VIP Day with you for $1997 but if they book today, they get it for $1597. Of course, everyone gets your free lead magnet & gets on your VIP list for special content & "first in the know" communication.
2. From the Visionary VIP Day or Focus Session
You seed in the first part of the call that if they decide they want to continue their education with you, you'll share how they can get this session for FREE! (They've already paid you.)
3. When/How do I share this?
From the VIP Day, I make this offer when I follow up with them the week after where we have a support session within 1 week of the VIP Day.
Simply Empowered SUPER SIMPLE SET Pricing
Simply Empowered Pricing Template: QUICK Action
Simply Empowered SUPER SIMPLE SET Pricing:
(Ending Pricing # in a 5, 7, or 9)
Simply Empowered Pricing Template: Quick Action
(Note: Typically, the deposit is between 25 - 50% of the total)
* always round up or down for a pretty payment price by adding a “7” or “5” at the end ie, $1997, $995, $47
*payment to be paid in full before the ending of the program, preferably 1-3 months prior for more extended programs
Your Pricing
One page. Your bonuses, your Money Speedometer, your revenue goal, your price, your value.
You finally counted what was already there.
About Debra
Debra Larson, Divine Leader of Transformation & Self-Empowerment Coach for awakening entrepreneurs, holistic practitioners, authors, speakers and service professionals. She has the intuitive ability to quickly pull back the layers, uncovering her client’s bigger vision - entrepreneurial or life purpose mission, that they are ultimately here on this earth to share. Empowering you to not only create a purpose-filled, thriving business but fulfilled life that you desire and deserve.
Guiding you to step into service, success, and magnetic abundance much more quickly. She prides herself in helping her clients achieve transformational results by weaving timeless truths and Universal Laws with mastery counsel, teaching everything from packaging your coaching magic to self-empowerment to connecting to your personal, or entrepreneurial bigger mission, while empowering oneself to uncover and heal whatever may be holding you back from being, doing and having all that you desire in life.
Coach Debra's teachings will powerfully assist you in your personal and business growth while empowering you to fulfill your purpose work.
Join Coach Debra's VIP list to get priority offerings, gifts, high content and valuable information to expand your business and empower your best life at www.DebraLarson.com
Sharing this Resource
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Limit of Liability/Disclaimer of Warranty
While the author has used their best efforts in preparing the report, they make no representation or warranties with respect to the accuracy or completeness of the contents. The advice and strategies contained within may not be suitable for your situation. You should consult with a professional where appropriate. The authors shall not be liable for any loss of profit or any other commercial damages, including but not limited to special incidental or other damages.
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