Connect & Serve Selling
Your Converting Conversations—the conversation where she decides, and you never once have to sell.
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Introduction
What converting conversations are, and why sharing your gift is service and not selling.
Introduction to Converting Conversations
Time and time again, I hear heart-centered entrepreneurs say that they are not interested in selling, that they just want to serve.
You know you have a gift, something you have become enlightened to through self-discovery that you know that you know, that you can assist others.
Sharing with your soon-to-be clients what they need and desire to solve their problems isn't selling... It's serving.
You have a gift to help others through a challenge you've already been through.
So it's almost like it’s your duty to help them understand that you have the solution to their challenge. Am I right?
Having conversations that help your customers step into your services to assist them with what you have to offer is empowering.
If you aren’t connecting with your ideal clients, you won’t understand their deepest desires and the role you are meant to fulfill for those you are meant to serve.
Many need you but don’t quite know this yet because you aren’t connecting so that they clearly understand. You need to be able to speak in their voice, so they get you!
It’s a huge misconception to think that you know exactly what they are looking for until you actually ask. That is why working with your client in this way is so magical. They literally share with you exactly what they desire, which helps you create other services and programs to fulfill their needs should you want to do that!
You are doing your customers a massive disservice by not connecting in this way.
You have a gift to help others through a challenge that YOU'VE already been through. YOU get them almost better than they understand themselves. This is not only magical, its key!
In this module, I’m going to walk you through how to connect your soon-to-be clients to your services without push, force, coercing, or even YES - dreaded selling.
These beautiful conversations will have your clients stepping up and asking you how they can pay you to help them! And, thank you as well!
The Converting Conversations Module is devoted to simple marketing and enrollment steps that generate a steady stream of high-end clients into your practice.
Discovery Calls & Breakthrough Sessions
Remember, we are shooting for the quickest, least amount of “tech way” to connect with your ideal avatar.
With that in mind, in this module, I’m going to show you how to enroll your clients in a few different ways. You choose what works best for you!
The 1 step Discovery Call is usually after they’ve had some contact with you, say after a webinar, or podcast or interview, or are stepping up from your private group. The 2 step Discovery Session is when they are cold and don’t know you.
So the 15 minute Discovery Session is focused on assisting them with one specific strategy and then following up with them in a longer session (about 30-40 min) in a couple of days to see how they did with that, and then you will guide them to one of your services, all with their permission of course.
The group training session with Q&A Discovery Call is something I came up with when my time was super limited. My assistant who helped me with my Discovery Sessions was not available.
This technique works nicely too, but will never replace the value your prospects get from a 1-1 conversation. I have people who have become amazing clients and incredible dear friends from this process.
I’ll be going over this in Module 7 when we talk about your Signature Talk.
I’m going to take you through the exact process, what to say, and why. And, when to say nothing.
Within this module, I’m gifting you Bonus scripts that are an excellent companion to this workbook that will help you each step of the way.
I highly recommend you download this information and place it in a notebook where you can refer to it on your calls.
For those who have tried this with no success before, I promise you that this time will be different.
One, because I give you a few different ways to get the same result - serving and empowering your clients while joyfully building a business!
Two, because you have our undivided support here to assist you in the Simply Empowered Interactive.
Three, typically what we attract in others, is within us as well. Our Success Team can recognize when your client is trying to reflect back to you a money-mindset challenge that is actually within you. We can identify this quickly and create awareness around it and dissolve this limiting mindset belief forever- within you, so it doesn’t come up again. (And, if it does, no worries - you’ll know exactly what to do!)
A few challenges that I had initially were a money-mindset limiting belief that others wouldn’t pay what I was asking for. Once I became aware that this was my belief, I had literally 4 high paying clients sign up almost back to back.
The other challenge was that I kept going off-script because I didn’t understand why I said what I was saying. You will not have that problem here because I share why you say what you say.
Also, I kept trying to coach in every way possible. Proving to the person on the other line, I knew what I was doing. So this was a disempowering belief that I wasn’t good enough, so I had to prove myself.
Sure they loved me, but by the end of the call, they’d thought they had all of the answers and didn’t hire me.
These calls are a time for listening and keeping your client out of their story and moving them quickly to closing the gap between where they are to where they desire to be. This is a super powerful process.
Just getting clarity on this is incredibly empowering to the client. But having someone listen to your hopes and dreams is something that many don’t get to experience, and you are giving this gift to this person by allowing them to share what is in their heart.
Since I booked something like 55+ calls (purely by accident!) I got really good, really fast at what worked and what didn’t. And where I was standing in my own way and blocking my customer from stepping up.
Of course, I want you to add “YOU” into everything you do and make these scripts yours, but I promise that there is a method to my scripts that I share with you in-depth and empower you your clients.
It doesn’t get much better than that!
Having your clients stepping up and thanking you as they pay you to be part of your services is such a beautiful feeling.
To think that you can help in this powerful way is very, very cool!
This whole process becomes very personalized and will help your clients to say “YES” before they even get to your Discovery Call! Making filling your visionary offers even easier!!!
And, remember…
We want to meet the people that are coming into our programs to make sure it’s a win-win, a good fit for all. Right?
Later on, when you get to the point where you can begin automating everything, you still will want to add these techniques into special places within your business.
Plus, personalized messaging to get their pressing questions answered right away makes this a really nice way to connect and figure out if this is the right service for your client. This option is a bit more advanced, so we won’t be going into here, but keep this in mind for an evolved process for when you are ready. Just reach out to us and we’ll assist you in getting set up within the Simply Empowered Accelerator program.
So what are converting conversations exactly?
It's a connected conversation with your ideal avatar that has a specific theme or flow that will assist your client in seeing that you have the solution to their problem and how they can easily take the next step with you.
There are many labels to these sessions, such as Breakthrough Sessions, Discovery Sessions, or Strategy Sessions.
This is a conversation with a specific theme or to give one really good strategy that will assist your client in seeing how you are the shining light they've been looking for.
Within this session, you don’t want to be giving away all of your miracle cures, healing techniques, and coaching solutions, but it is something to create that bond between you and the client and helping them see that there is finally someone who can assist them.
They can finally see the light at the end of the tunnel!
They are here with you right now - no one else. So you are absolutely the best person to be helping them at this very moment.
The Process & Importance of VIP Days
From the Breakthrough Session, you will offer your client the current program you are trying to fill.
For this training, I’ll teach you to lead your client into a VIP Day, which is a transformational 5 - 5 ½ hour day they spend with you to solve one problem and open the door to another issue which your services will fulfill.
The VIP Day is a natural lead into your Visionary 1-1 or group coaching program. And, the VIP Day can be done in a group setting as well! So don’t think that you are tied to just doing 1-1 work.
I offer this mainly because at this point you may or may not have a product or other service that you can offer that is an alternative to your Visionary program.
For many just getting started or if you are building a brand new niche, this is a great way to serve your clients without having a lot set up in advance, so you can sell it before even creating anything more than an outline that you can share.
Later on, you may have other group programs and products to offer. And, if your ready to move on from 1-1, or if this is filled, you’d naturally lead them into your high-end mastermind or membership and eventually dropping your 1-on-1 work or leave it for a small handful of clients.
The reason we sell VIP Days is that your client gets to connect with you on a level where they receive massive transformation in a very short amount of time, and it’s cost-effective for them. They see the value of working with you and will want to continue working with you because at that point, they know, trust, and like you and want more!
Deposit of Transformation
So let’s dive a bit into the process. From the Breakthrough Session, you would enroll your client on the spot into your VIP Day, Visionary 1-1, or group program by getting their information and a non-refundable deposit.
This deposit is super important; it’s your client saying “YES” to their transformation. So many things can happen to change their mind after they are off the phone with you. I can’t tell you how many times I’ve heard my clients prior to mentoring with me share stories about how they would get all excited about signing a new client, but they didn’t get a deposit, and something would happen after their call together. The whole deal falls apart, and they don’t receive the transformation they seek.
What’s next: Payment and The Application Process
After getting the deposit, you will send them an application.
This application will have all their contact details and deep questions that will have them thinking about what they want out of their time with you.
I’ve added a sample 1-1 Visionary application and VIP Day application for you to view. Have them fill out an application and then set them up a full pay or payment plan, whichever is best for them.
I’ve given you a couple of examples in the last modules and in our Mindset, Money & Marketing Mastery group class.
We’ll go into the many different marketing flows that can lead your client to book a Breakthrough or Discovery Session with you. For now, I’ll just share my favorite!
Webinars or Podcasts with joint venture partners: It’s super easy. People are always looking for great speakers to complement their services.
I call this OPM - Other People’s Platforms.
You have the magic! They have a list of people and their followers.
You bring your energy and excellent training to give extra added value to their followers, which will become yours new followers too!
It’s a beautiful way to boost your list and co-collaborate!!!
How do we go about this? At the end of your call, give away a set number of sessions, say “five complimentary Discovery Sessions” with you, and if you end up with 10, then you are golden!
I’ll teach you how to set this up in a way where you aren’t giving out boring old consulting sessions with you, but fun themed sessions where you are assisting them with their most pressing question.
Giving them one big giveaway, they always walk away from the call with pure value, but they want more. It’s such a beautiful way to be of service. I love it!!!
This is one of my favorite offers because people are so excited to connect with your energy, and you personally after listening to you speak.
They can’t believe they get to talk directly with you!
Alright, no doubt you’ve already gained some golden nuggets just from this introduction.
So, let’s deep dive into all of this goodness, shall we!
Begin with a Powerful Mindset
The mindset you carry into the call decides most of what happens on it.
Clarify Her Goals & Intentions
Run her through all 4 of these questions to clarify and deepen her goals and intentions-This alone will move her closer to her desired outcome. This is a very powerful process!
Run your client’s goals through all 4 of these questions. Any possibility it is not doable, then re-do their goal until it makes it through all of these questions. You want the goal to be a stretch but also believable, possible, doable.
Run your own goal through these four questions first, then use them with her. You cannot walk her through a process you have not walked yourself.
Begin with a Mindset Shift
For me and my Simply Wealthy Success Team is all about collaboration, not competition.
It's connecting to a higher power to bring through high touch, high service being guided each step of the way.
It’s about connecting with all of you at the heart and soul level.
It's not about buying a package, and it’s not about creating an experience, a deep connection with all of you...
It's about empowering my clients to create transformation. It’s about YOU living on purpose inside and out of your business. It’s about connection and caring straight from the heart.
It’s about doing whatever it takes to help those healers and highly conscious gifted entrepreneurs, prosper and live their purpose-filled life while making a huge impact on those that they are meant to serve.
It’s all about working in the flow, connection, loving, nurturing, and reaching out to those that need you
Create your own theme you want to embody:
What you wrote down, is the mindset that I want you to step into every time you make a connection with your soon to be clients.
Powerful Tips
Simple yet powerful tips to increase your conversion rates and make you feel more confident & relaxed
Whatever your service is, you should be having converting conversations. Ie Breakthrough or Discovery Sessions.
Conducting these conversations in a way that makes a difference, that connects you with your clients, is what will grow your business and ultimately make a difference in your clients.
A few pointers to keep in mind while having a converting conversation with you’re soon to be client:
Hold a powerful space for them to say yes even when it might be scary for them.
We aren't trying to get everyone to Yes otherwise your attitude will turn a little pushy. Make sure you are super clear on who your ideal client is.
KNOW your value going into the conversation. Here is an easy way to do this; if you were going to follow your client around for the day after they used your services, how would their life be different, how it would be better, what benefits, value & results they would get.
If you don't know your own value, trust me, your client will not step up with you because they won’t know your value either.
You want to always set your call up so that they know what you'll be sharing and how they can further work with you.
Set your client up for success:
Share this at the beginning of the call. Which sounds a little something like this:
add results/benefits they’ll get from your programs
Examples of benefits/result based statements:
Below are some examples of the benefits and/or results.
This is important because you’ll be repeating this later on in the call, so that you can relate back to the results or benefits that are important to your prospective client.
You will lose them if you just talk about your actual program, product, or coaching prior to connecting to the benefits.
They are not purchasing that "thing" that you do, they are buying the promise and result you offer
Results & Benefit statement examples:
The process I am going to share can be great fun and transforming for your clients, creating positivity and high vibrational energy that connects you to them.
Plus, I’m going to show you how to get your closing ratios up to around 75% or higher!
Empowering Tips for Converting Conversations
Rapport first, then the questions. The way you ask decides what she can answer.
Empowering Tips for Converting Conversations
Before any call or connection...
Set your intention as to what YOU expect to happen, for the highest good of all, then release. (Detach from the outcome).
If you experience resistance to taking your clients to the next step, the cause can be from a lack of rapport, or your client not seeing your services’ benefit or value. You just need to get back in rapport with your client.
Do this until you get a Yes or a No. Even a no decision is very empowering for your client. You don’t want them stuck in an icky “gray area” of indecisiveness.
What is rapport: It's about matching how you communicate with how the other person takes-in information. If you can learn to do this, it will be much easier to move your customer to the next step, even in a small way. The goal of the call is to move them to the next step. It’s not about “getting” a sale.
When you are in rapport with somebody, it enables you to communicate with them on another level that is just easy. The conversation flows, which is easy when you are speaking to your ideal avatar.
During your client connect & serve conversations, meet your clients where they are, and then move them up the path from there.
Empowering Questions
The way you ask your customers a question will either empower or dis-empower them. As always, we want to empower them!
Keep in mind that we have scripts to follow precisely for Connect & Serve Selling breakthrough sessions that will walk you through step by step on what to say and when.
This particular information is for those of you that need additional questions to take your clients further and to build a deeper rapport.
During the Introduction
Two questions to ask near the beginning
Not what made you reach out. What made you reach out now. Something moved this week and did not move last month, and her answer is the true shape of her urgency—in her words, which are the words you will use later when you reflect it all back to her.
This one takes a little nerve and it repays it. Her answer tells you what she already believes about you, which means you never have to spend the call proving something she has already decided.
It also tells you, sometimes, that she is here for a reason you cannot serve, and it is far better to find that out in minute four than in month two.
It may sound a bit like this:
Questions that will help you peel back the layers to assist them in connecting with what really is holding them back or keeping them from what they desire.
Never Ask Why! :-)
I always used to say, never ask why. . .
These questions are brilliant for uncovering gently what is going on with your client.
For those of you that may not want to ask WHY do this instead:
They come to you with a problem. You may be the only person they have opened up to regarding this “problem.”
And then, you ask the big dreaded question, “WHY???”
If they knew why they wouldn't have a problem!!! And, they wouldn’t be talking to you right now.
Instead of WHY ask:
This last question is a powerful one. It does two things:
It shows how they know they have a problem.
How they know when it's gone (They feel lighter, more confident, etc.)
Watch out for: Being Stuck in Their Story Syndrome
Smokescreens show up in many forms, but within the first 5 minutes of a converting conversation, you can tell a lot about what is going on for your customer.
If they are stuck in their story or unclear on what they want, you will find that the customer will usually go into a very long drawn out story - This is your client in a very subtle way, playing the victim.
It’s the ones that share their story without real details. (They’ll avoid answering questions, they feel victimized, stuck, etc.)
Here are some ways to move them out of their story & gain clarity:
Many times they spend much of their time avoiding this pain in some way. This question will bring awareness to it. It’s a weird question, I know, but it works!
Limiting beliefs
Limiting beliefs can show up in a few different ways and, many times, pop up during the client converting conversations. Limiting beliefs will sound a little something like this:
These are all at effect, playing the victim.
With clients and relationships, many times, people will say the problem is not with me, it is with them. Pointing the finger at the other person or thing that is causing this pain.
Perception is a projection of what they believe.
Your client is responsible for their results.
Help them take ownership of what they are creating within their life without beating themselves up.
We want our girlies to be loved up and feel good!!! xoxo
Help them understand how they created and projected this behavior onto their lives, clients, or set of circumstances.
Handle this from the heart. With full on love.
I don’t want your customers being hard on themselves, but YOU want to connect with this concept of perception is projection because it will assist you in empowering her.
The faster they take responsibility for their actions and success, the faster they can create the desired transformation and outcome.
Problem/Solution questions
How can you create change just by asking Empowering Questions?
Gaining Clarity
It’s essential to make sure YOUR client is super clear about their goals & vision.
Difference between a state & a goal:
What do you do when you ask them what they want, and they state something ambiguous such as…
I just want to be happy ...
Let’s get honest here… We don't know how to do their happiness. It’s not specific enough. There is nothing wrong with it. It’s just not tangible. They can “choose” to be happy right now.
Ask what “being happy” looks like to them.
How will they know when they are happy?
What will they feel? How will their life look different? -These questions will give you tangible answers.
So ask yourself, is what they are sharing a specific goal or outcome, or is it a state?
A goal is specific: Time is involved in achieving a goal.
A state: No time is involved. A state is instantaneous—a goal you need to take steps.
A goal is measurable: You have the final step in mind, and then you can work backward to figure out how to achieve it.
A “State” is for self & others.
A “Goal” or “Intention” is for YOU
Key questions to an achievable outcome:
Simply Empowered Scripts to gently guide you
The thirteen steps, and the words you will say at each one.
Simply Empowered Scripts to gently guide you
I have scripts for everything. For today, I’m going to give you just a few to get you started in an empowered way. You’ll begin to make these your own. For now, this will help you connect with your clients in an empowering way!
A sampling of scripts:
** Full set of scripts available in the Simply Empowered Accelerator Program.
EZ Connection Technique for Social Media
Step 1:
Post about a recent success or celebration that you or a client had that is results-based, using a technique that you teach in your business.
Step 2:
Watch for any “likes” or comments
Step 3:
Reach out & message anyone who has “liked” or commented on your post and say something like this:
[liking or commenting]
[name of group/page]
Step 4:
Follow up with a strategy session and take them to the next best step!
Reconnect Scripts
1] Connect & upsell:
insert challenge, the problem they had last time you spoke
2] Connect & delayed sale process:
Breakthrough Session Script
The Breakthrough Session Blueprint explains why we say what we say during certain parts of the script. Please use this breakdown to customize your own script or use one of the scripts I have provided for you!
The Breakthrough Session script is geared towards business but can be customized to ANY service-oriented business. It is not only powerful in creating transformations for your clients, it gets results over and over again.
This works for any high-end service-oriented consultant or coach who conducts a similar highly personal, high-touch conversation to connect your clients to your higher-end services.
In the full blueprint, I break down and go into WHY you say certain things at certain points during the conversation to connect with your clients at a deeper level.
I teach how each segment leads to a successful YES or NO decision!
Included: 2 Scripts
- Breakthrough Session Script Simplified - 15 minutes
- The FULL Breakthrough Session Script - 30-45 minutes
BONUS:
BONUS: Breakthrough Session Blueprint, the Breakthrough Success Session explained.
Breakthrough Session Simplified
This is perfect for a 15-minute consult. The full script for the Breakthrough Session is the most thorough, but it takes 30-45 minutes. If you are limited on time, use these powerful questions. This conversation may take a max of 12 minutes to get the client to a “YES” or a “NO” decision.
Set your intentions for the call . . .
Share the results of your program, relating back as it pertains to solving their challenge.
Remember they are purchasing results NOT your coaching or “thing” you are selling.
ALWAYS reward your clients for making quick, but sound decisions. ie discount from the full price, or some type of bonus program.
They can always purchase later, but it will be at the retail price. And, there may not be space available. Make entrance to your Visionary Program a special invite, application or acceptance only process. (Make it special!)
Breakthrough Session Script- 30 minute
list dreams
Every line you wrote above, gathered in order with your fill-in sentences woven in, so you can read it straight down on a call. Anything you have not written yet is named and waiting.
Connecting in the Messages
Everything above assumes a call. Yet most of what happens now happens in the messages—and eventually that became the only way I sold anything.
So here are the words. Nine of them, three graceful exits, and the answers to the questions you will be asked over and over.
1 · Reaching out to someone who engaged with you
You mentioned [the specific thing she said]. Is that something you are in the middle of now, or something you have been carrying a while?
Two lines. The proof you looked is in line one. The question is real and answerable.
2 · Reconnecting with someone who went quiet
Are you still wanting that? A yes or a no is equally useful to me.
That second line is your own teaching, said out loud. It takes all the weight out of replying.
3 · She says tell me more
What made you ask?
Do not send the brochure. Three facts and a question back.
4 · She asks the price
What made you look into this now?
Answer it. Always, immediately, without softening. "Let us hop on a call and I will walk you through the investment" reads as she will not tell me—and she is right. The price is also the fastest route to a clear no from someone who was never going to say yes, and that is a gift to you both.
5 · She says yes
1. [link]—you will choose your time and pay there
2. I will send your welcome note the same day
3. We begin on [date]
Anything you want to ask before you click?
Numbered, concrete, no celebration theatre. The last line stops a yes evaporating in the gap.
6 · Checking in, once
Is there a question I have not answered yet?
You kept a promise; that is the whole message. No new pitch, no urgency.
7 · Right after she books
There is nothing to prepare. If you would like to arrive with one thing, let it be this: what would need to be different by [timeframe] for you to say the year had turned?
I will see you then.
"There is nothing to prepare" does more work than it looks like. Most people arrive at a consult braced. This sets it down before she gets there.
8 · The recap, after the conversation
Where you are: [her words, not yours]
Where you want to be: [her words]
What you said it would mean: [her words]
The thing that closes that distance is [program]. [link]
If I have got any of it wrong, tell me. I would rather have it right.
Her words, quoted back. She has just been vulnerable for an hour, and this is the receipt. It also does the selling without selling: the gap is visible on the page in her own language.
9 · She has gone quiet
Are you still wanting [the thing]? If not, say so and I will stop checking in—no awkwardness at all.
This is the clear-no message. It ends the maybe and it respects you both. Send this one as a voice note if you can; tone carries what text cannot.
The timing is wrong
I will put it in my calendar, and I will actually come back.
That second line is the promise most people break. Keep it and you will be the one she remembers.
Warm, but not ready
May I keep you on my list? I send [what you send] roughly [how often]. Nothing else.
"Nothing else" is the reassurance she needs to say yes to this.
She is not your person
What might help is [the honest suggestion]. I hope it goes well.
You will write three of these in your life and every one of them will come back to you.
Page 67 names not following up and not setting a specific follow-up time as two of the eighteen. Here is the fix, and it is three touches, not seven.
Right after—a real reaction to something she actually said. A few days later—one question, no pressure. Once more before the door closes—any last questions before I close this?
Then stop. Three and out is a discipline rather than a limitation, and it is what keeps her from dreading her inbox for three weeks.
How long before I see something change?
The rest is different for everyone, and it is more yours than mine. This is a journey, not a sprint. What I can tell you is that you will know it is working before you can prove it.
Yours, from Module 5.
What if I do not have the time?
This asks for [X hours] a week. What it gives back is the hours you are currently losing to going round the same decision.
Name the real number. Vagueness here reads as evasion.
I cannot afford it right now.
If it is less about the number and more about whether it is worth it—that is a different conversation, and I am glad to have it. Which is it, honestly?
This holds the conviction without ever telling her she is hiding. The question does the work.
I have tried things before and they did not work.
Nothing you have done has been wasted. What is usually missing is not information—it is someone to stay with you while you use it.
Probably the most common of all, and the one that sits underneath most hesitations.
What exactly do I get?
Me in your messages between sessions—I answer within two days and usually sooner.
And [the one thing only you offer].
Plain list. No stacking, no values in brackets.
What if it is not right once we start?
So ask me. Whatever it is, however small. And if it turns out I am not the right one for this, I will tell you, before you pay me.
States the terms plainly, turns them into an invitation to ask, and gives away the thing a refund policy is really for.
Overcoming Objections with Compassion
Not overcoming anything. Dancing with what she is really telling you.
Dancing with their concerns
When a client talks about overcoming an objection, the biggest reason you can feel stuck or lacking at this point is that traditional selling isn’t what you need to overcome their objection.
What is traditional selling? You know …closing the deal, forcing the sale, getting them to buy no matter what.
This isn’t how we operate from within the Connect & Serve Selling process. It just doesn't feel good!
We are all about having compassion.
In this lesson we'll turn overcoming objections into "Connecting with their Concerns".
What happens to you when you are faced with sharing in a way that isn’t in full alignment? It becomes an internal struggle.
Same with closing the deal—When done wrong, it feels icky, it feels hard, that whole push-pull, force plays a role. It doesn’t even sound good!
We are here to assist this client get into an empowered place, though it might be a little scary, it’s exhilarating to think they could actually have the experience, solve the problem, whatever it may be that they are seeking once and for all!
Dancing with their concerns is all about getting underneath their concerns - - people say no because their circumstances are bigger than their commitment.
I can't afford it is a smokescreen
I can’t afford it is a smokescreen for: Do they feel worthy, do they trust you, are they good enough, confident enough to really step into what you are asking of them?
When you assume they can't afford it and you don't want to take a stand for them…the message you send them is that you won't take a powerful stand for them in their life…you say you are going to give them results and they want it…but you are going to let them get away from getting those results by buying into this excuse.
Tap the ones that come up in your own calls. Each one you tap opens sample language underneath for you to adapt.
Print this and keep it beside the phone. You will not need it for long, and you will be glad of it the first three times.
The concern underneath the concern
When someone hesitates, it is easy to assume the hesitation is about you—your price, your credibility, your program. Sometimes it is.
More often it is one of three things, and they need entirely different responses.
She does not want it. She is not your person, or not for this. This is a clean no and it is a gift; take it graciously and give her something useful on the way out.
She does not trust you yet. She needs more time, more of your words, more evidence that you are who you appear to be. Nothing you say in this conversation will fix that, and pressing will make it worse. Stay in touch and let time do it.
She does not trust herself. She believes you. She believes the program works. She does not believe it will work for her, because she has tried things before and something in her has quietly concluded that she is the reason they didn’t.
This third one is the most common, and it is almost never said out loud. It comes out sideways: let me think about it, the timing isn’t right, let me talk to my husband. Those may be true. They are also where this hides.
You will know it by the shape of her hesitation. She is not asking about you. She is not asking about the program. She has gone quiet and slightly further away.
That question is a small act of courage and it changes the room, because you have said out loud the thing she was carrying alone. Most of the time she will exhale and tell you the truth.
Then you have something real to work with, and here is what to say:
And then, if it fits, one specific place in your program where she will not be left alone. Not a promise about her results. A description of what happens on a Tuesday when she gets stuck.
This is the whole difference between selling and serving. Selling would push past her hesitation. Serving names it, sits with her in it, and lets her decide from somewhere steadier than fear.
She may still say no. Yet she will say it as a whole person, and she will remember how it felt to be asked.
This is truly a high touch, high service process!
Your GOAL at the end of the call is to find out if they are a very clear Yes or a very clear NO and that they are making a commitment. Your job is to gracefully help them find their yes or their no.
Transformation doesn't come on the cheap. This is their life, their livelihood you are changing.
When someone is consistently attracting clients that are cash poor or shy of investing in themselves, it could be that you feel this same way or haven’t invested in your training lately. It also can mean very simply you didn’t connect the benefits to the pain point she has.
5 Elements of High Service, High Touch Selling
When all 5 elements are in balance, you will have a great conversation and have a new client, or at least leave them with a good feeling that will have them coming back.
BUT, remember you need to help them, there is a reason they came to you! Help them step out of their story, help them step up.
The permission sentence
There is a moment in every conversation where you stop listening and start offering. It is the moment people dread, and it is the moment that makes them either lunge or go quiet and let the whole thing dissolve.
There is a third option, and it is one sentence:
Nobody has ever said no to this. What it does is hand her the door handle. She opens it, which means that everything you say next was invited rather than imposed—and you can feel the difference in your own body while you say it.
It also protects you. You may find that half of what makes offering uncomfortable is the sense that you are taking something from her. Ask first, and you are not; you are answering a question she just agreed to hear.
Graceful “Situational” Conversation Points
When the conversation becomes a friendship
There is a way these conversations go wrong that feels wonderful while it is happening.
An hour passes. You have both laughed. She has told you things she has not told anyone, and you have told her a few of yours. It was a beautiful connection, and she leaves without ever being invited into anything, and you hang up feeling as though it went well.
It did go well, as a conversation. It was not the thing she booked.
You may find this happens most with the people you like most, which is exactly why it is worth naming. Warmth is not the problem—warmth is the reason she called you. The problem is that somewhere in the hour, you stopped being the person who could help her and became the person who understood her, and those are different roles. She does not ask her friends to change her life. She asks them to agree with her.
You can be entirely warm and still be the one holding the room. In practice, that is one small thing: keep the shape of the conversation in your hands. She talks, you listen, you reflect back what you heard, and then you ask whether you may tell her how you would help. The warmth stays. The purpose stays with it.
Are you sabotaging your converting conversations?
Now what? Yes, Of course I want to hire you!
She said yes. Here is exactly what happens next.
Yes, of course I want to hire you!!
Now that they’ve said yes!
Make sure you have the next steps in place!!
Now that they’ve said yes to working with you, you need to be clear on the exact steps for them to get started.
Coordinate What to Expect
Bonuses
Please find in the bonus area more supporting documents for examples that I've used in the past for assessments, contracts, etc. As always, please use as a model for your own, and for any legal advice, please seek a professional to write your contracts. ;-)
Bonuses
The planning template, and the sessions it takes to reach your number.
Discovery Session Planning Template
Creating Your Freedom Visionary Number:
Discovery Session Planning Template — Example
Sessions needed to create your Freedom Visionary Number
Your Conversation
One page. Your mindset, your thirteen steps, your concerns, and what happens after the yes.
You learned how to stay in the room with her while she decides.
About Debra
Debra Larson, Divine Leader of Transformation & Self-Empowerment Coach for awakening entrepreneurs, holistic practitioners, authors, speakers and service professionals. She has the intuitive ability to quickly pull back the layers, uncovering her client’s bigger vision - entrepreneurial or life purpose mission, that they are ultimately here on this earth to share. Empowering you to not only create a purpose-filled, thriving business but fulfilled life that you desire and deserve.
Guiding you to step into service, success, and magnetic abundance much more quickly. She prides herself in helping her clients achieve transformational results by weaving timeless truths and Universal Laws with mastery counsel, teaching everything from packaging your coaching magic to self-empowerment to connecting to your personal, or entrepreneurial bigger mission, while empowering oneself to uncover and heal whatever may be holding you back from being, doing and having all that you desire in life.
Coach Debra's teachings will powerfully assist you in your personal and business growth while empowering you to fulfill your purpose work.
Join Coach Debra's VIP list to get priority offerings, gifts, high content and valuable information to expand your business and empower your best life at www.DebraLarson.com
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Limit of Liability/Disclaimer of Warranty
While the author has used their best efforts in preparing the report, they make no representation or warranties with respect to the accuracy or completeness of the contents. The advice and strategies contained within may not be suitable for your situation. You should consult with a professional where appropriate. The authors shall not be liable for any loss of profit or any other commercial damages, including but not limited to special incidental or other damages.
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