Introduction: The Power of Choosing One

Hello and welcome Empowered Ones!

I’m so happy to have you here today as this is the last module, and this really where we bring everything together.

This is where you get to see all of your fun work up to this point spring into action.

So I hope you are as excited as I am.

I can’t wait to hear your comments and questions on this module.

This is really an exciting time for you!

The star of this module is crafting your Simply Empowered Signature Talk, which is all about sharing that thing you do so well in a way that feels good and natural to you.

This works whether you are a little shy and pre-recording your talk, or you are speaking on someone else’s podcast or even live from the stage.

And, of course, there is no second-guessing on putting this together because we’ll take the information directly from everything you’ve already done here within the Passion Purpose & Profits Project and your Authentic Signature System. Which you already have prepared.

There are so many ways to fill up your Success Foundation, but this training is about sharing some of the most effective, powerful ways that I’ve found to go about doing this with very little to no tech or money.

As you grow and expand, more than likely, you’ll want to use specific tools and techniques to automate your business even more.

I’ll touch base on this a little bit more later on within this module, but that really isn’t our focus here for this class because many times, the technical part and too many marketing strategies are where people get hung up and never get their beautiful gifts out there into the world.

I will offer some training within the Mindset, Money & Marketing Mastery monthly talks on this.

Our focus here is on ways that will empower you as an entrepreneur to fill up your foundation quickly, with customers that know, like, and trust you, and because of that, they will be ready to step up with you.

So we will dive into Crafting Your Signature Talk and review different ways that you can use this. I want to take you even further into the flow to refine and simplify the steps so that you can take action effortlessly.

I don’t want anything holding you back from sharing your brilliance. Okay?

This is a super important module, possibly the most essential right after unveiling your purpose and Big Vision.

Before we get into all of this goodness, let me review what we’ll be learning, and as always, we’ll be creating as we go, so be prepared--Be in a quiet space, which can be challenging at times, I know! Pen, paper, iPad, drink.

You know the drill. You got this!

Alright? We are on the home stretch. This is SO, SO exciting!!!

Let’s see here, gosh, this is a big module…

I’ll try to simplify things as much as possible.

Remember, we have additional monthly training in the Simply Empowered Interactive and the Interactive Group, where you can ask questions as well.

Within this module:

The Power of Choosing One

Remember, we want to live on purpose and share our purpose-work, so we need time to get away from the computers and all of the busy-chaos that creating a business can bring about.

So if this seems oversimplified, just sit with that for a moment. You may be used to creating chaos in your life so that that simplicity may be uncomfortable for you.

Don’t worry. There will be so many opportunities, and there are so many ways you can build, expand, and create.

We are building a lifestyle business.

So, please resist the temptation to do a ton of different things right now.

The Power of Choosing One

This is why I want to talk about “Power of Choosing One,”-- Which allows you to focus and go deep not only with your message but with the clients you attract.

Focusing on building one funnel, one signature talk, one piece of content turned into four, ultimately allowing you to focus more on who and how you are serving.

Nothing is worse than working hard posting on Facebook, doing a call here and there, creating youtube videos, blog posts, newsletters. The list goes on and on. Still, because there is no real focus or consistency, no one strategy is working very well for you.

Even worse, you don’t even like some of the strategies you have chosen because it feels like work instead of enjoying the process.

Am I right? Yes, of course, I am - I’ve been there too!

And, I’m not saying that you won’t eventually end up applying many other techniques to help your perfect client find you--I’m just saying for right now, let’s get good at filling the Success Foundation, and then you begin to expand from there if you choose to.

I just don’t want you working way too hard for what you receive in return. There is no need for this here.

This is where focus and the power of choosing ONE come into play, even with your marketing.

Especially in the beginning!

The Power of Choosing One focuses on:

Keeping it simple allows you to get really, really good at communicating with your clients in a way that they are astonished at how well you know them.

Your consistency at staying focused on your message will really begin to get you noticed and pique their interest.

When you know your client’s problems better than they do, this is really when you begin to have a connected relationship with them.

This is a game-changer for your client and you because this is when transformation begins.

And it empowers you to stay focused on connecting with them.

Because let’s face it, there are a million different marketing strategies out there.

And all of them work, but where you can get into trouble is when you are trying all of them at the same time. It’s like throwing spaghetti at the wall and wondering if this will be the time it sticks.

We will talk more about different list building strategies in the Mindset, Money & Marketing Magic monthly mastery training.

But for now, we are going to choose one marketing strategy along with your Signature Talk so that you are working in a way that feels good to you.

And, in a way that naturally leads your client into your Discovery Session where they feel like they already know you, like you, trust you...So your connection feels genuine. And, usually, they are already ready to step up and join you.

No push. No pull. No chasing. No convincing. Just a natural exchange of connection and sharing your gifts--and your offer.

I’ll also review a handful of proven marketing strategies you can use consistently to flood your offer.

You’ll choose which suits your personality best! The main thing, as I said earlier, is to be consistent in whatever you choose.

I’ll even show you how to use your Signature Talk to connect to your perfect avatar, even if you are super shy!

But for now, we are going to choose one marketing strategy along with your Signature Talk so that you are working in a way that feels good to you.

At this point, you have created your Signature System and the steps that lead your customer to the transformation they desire. And getting good at who your ideal avatar is.

Because you want to deepen your customer’s experience with you and become known in your field of expertise to begin serving more customers, we will create a Signature talk directly from your Authentic Signature System.

So have this information ready because we’ll be using this for the next step.

So let’s get started, shall we!

Signature Talk Speaker Information Sheet

Interviewer Information:

Speaker’s Information:

This block is you, the speaker. The block above is the person interviewing you.

Please provide any questions or additional talking points that you want to share with the guests and have me ask you. [If no different than above & you don’t have specific questions for me to ask, leave blank.]

Websites & Contact Information

Your photos

This worksheet holds words, not pictures, so paste the link to each image—from your website, your Drive or your Dropbox. Then attach the actual headshots to the email when you send the sheet, the way you would with any press kit.

Why should you speak?

When you speak and showcase your expertise, especially when using other people’s (entrepreneur’s) platforms--OPP, who have the same ideal audience-- it allows you to quickly grow your list with your perfect target market.

You don't have to have a big list to make money, but the people you do have on that list need to be within your target audience.

The more connected you can be to their problems and challenges, the more you speak their language and can offer solutions, benefits, and the results they are looking for.

They’ll feel like you just "get them.” Meaning you understand them, which means they'll connect more easily with you because you do!

Quoted and attributed exactly as printed on your page. This is the only fully attributed outside quotation in Module 7.

Speaking on other people’s platforms outside of yours creates an almost instant-trust factor because they invited you in to talk to their precious audience and give a good experience and share your gifts. So, the trust is already there.

You are here to help change the world. You are a change-maker. This will come through because you are going to give the audience an authentic experience every time.

What better way than to share the love with other passionate business owners like yourself!

If you consistently speak, using your Simply Empowered Signature Talk template, 1-2 times a month. You can easily add 50 new people to your list each time - or more! As long as your message is in sync and the target market is the same or similar to yours.

That is 1,200 new people a year. Double this, and you have 2,400 new people on your list each year. And, these numbers are super conservative. You’ll probably gain a lot more each month!

The cool thing is, as you grow, you will connect with entrepreneurs and other practitioners who have bigger lists, and you will attract way more people each time you speak.

And, every time you do speak, you’ll be getting better and better because you are using the same talk over and over again.

One person’s extensive list could change your business forever!

It doesn't take a huge list to make good money and create an impactful business. I created my first six figures in business with 340 super-targeted people on my list. That's it!

And, the beautiful thing is, once you do your Simply Empowered Signature Talk a couple of times, it will be so comfortable. You will know this information inside and out.

It works for the times that others are interviewing you as well.

Just reverse the process and pull out questions that you'd have the interviewee ask you that apply to the bullet points in your Signature Talk.

Give your partner these questions in advance, and it will make the interview process easy for them and you!

Use this form as is, or customize it more and make it your own!!!

I have a client who took this same form and added some professional photos. She also added all of her accolades and media platforms designed in Canva (a low-cost design tool.) Then she turned this form into an online magazine, a flip-type book via emagcreator.com (Option: www.flipbook.com) to make it look like a digital magazine.

It’s very slick. It looks professional, and it's easy to do too!

And, it will make you look that much more professional to your partners! There are a ton of flipbook type programs out there for free or cheap to use. Just a bonus tip here, this works great for your opt-in if you are doing any type of ebook giveaway as well. ;-)

I guarantee speaking in this way will change the way you do business, and it's not complicated. It doesn't take a ton of time—it's just staying consistent with reaching out to a few partners each month.

You are getting your message out to so many. Whether you speak to 25 people or thousands, you are touching and changing lives, potential clients with your powerful message.

For quite a few years, the only marketing I did was speak on other people’s platforms.

I spoke to other entrepreneur’s lists and would invite prospective clients to a breakthrough session with my assistant or me, and if we agreed it was a good fit, I'd invite them to step up with me.

That was it!

As you grow, you may want to expand into other areas that are a bit more automated and that don't require much hands-on experience and time, but this way leverages your business now, today, with what you have.

Your voice. Your expertise. Your time.

In accelerator trainings, we’ll go deeper into creating lead magnets, setting up your sales page, and even advertising, but for now, we want to leverage you and your message by using your Signature Talk.

We’ll talk more about this in the Power of Partnerships Lesson. Just remember your Signature Talk may be performed in many different ways, whether this is live from the stage, a recorded talk, or an interview, so for those of you that are shrinking in your seats a little bit right now because you are shy, no worries---I've got you covered.

As outgoing as I may seem, I’m actually an introvert! So I get it!

And, no matter how long you’ve been in business, you’ll find this beneficial to growing your business.

I still use the Signature Talk in my business. And, we still conduct Discovery Sessions for high-end visionary clients.

What a great way to get clients! And, it’s such a streamlined, easy process.

Answer it for yourself first. Name what reaching out actually costs you, then read her answer below.

Yes, it does! But this is easier than you think, even for those of you that are a bit on the shy side.

And, trust me, you will be happy that you did.

It costs you nothing but your time, and in the beginning, you usually have a lot more time than money.

It is a great way to leverage your business "almost" overnight!

Plus, I’ve met some of my absolute best business friends this way!

So don't let the Simply Empowered Signature Talk template sit in this module.

Put it to work for you right away. It doesn't have to be perfect—you'll get there!

Just adjust and tweak as you grow.

Together we will fill out and craft your Signature Talk.

We’ll even work together to make a list of partners that would complement your business, who would LOVE you to bring your assets to their community and share your unique brilliance.

You’ll put this on your calendar, so you don’t “forget” to reach out consistently.

There are hundreds of potential clients out there who are just waiting to hear your message. And even more entrepreneurs that are hungry for good content and speakers.

I know you can help them.

So let's help you create a more significant impact and get more clients by getting your message out there to the world.

Your perfect client is waiting for you!!!

Your list of partners

Welcome & Introduction to the call

Not seven possibilities. One.

Invitation → Signature Talk → Next Step → Follow-Up

Do not build the whole funnel today. Build the path.

Your current one-to-one work, or the work you plan to do. Sort it into four piles.

A strong group experience usually has three layers. Sketch yours.

Access feels generous when it is clear. Decide the boundary before you offer it.

Do not decide what your clients value most. Ask them. Write the question in your own words, and name three people you will ask this week.

She meets my person before I do.

Her work complements mine without diluting it.

She supports something my client may need next.

Start with service, then make it specific.

Complete your opening:

Do not create anything new yet. Choose one.

The three strongest points:

Same wisdom. Different doorway. An email, a short video, a podcast topic, a post, a reflection prompt, a worksheet, a guest training.

This is the part that means you never again sit down wondering what to say. Your topic is what you do. Your sub-topics are the three to five areas you teach underneath it. Your micro-topics are the specific things inside each one.

Fill in the blank with any micro-topic above and you have a piece of content.

• 5 Signs That you ___
• Quiz: Do you ___
• 15 Habits of ___
• 3 Most Common Barriers to ___
• 7 Mistakes to Avoid if You Want ___
• Myths of ___
• Top 10 Tips to ___
• How to ___
• 3 Mindset Shifts for a ___
• 5 Things You Must Stop Doing if You Want ___
• The #1 Way to ___
• 3 Creative Ways to ___
• Are You Sabotaging Your Own ___
• Newsflash: Your ___ Could Actually Be ___

There is no rule about how far ahead you work. A week, a month, six months. It depends on where you are, how much material you already have, and how much time you can genuinely sit down and create. Some women take a week away for this. Others create in small pockets between clients. Choose the rhythm you can actually keep.

Not everything deserves another life. If something reflects an old version of your work that no longer fits, let it go. You are looking for the gold.

The Client Attraction Path

Before any of this, the shape of the whole thing. Every client you will ever have arrives through one conversation. Everything before it exists only to make that conversation happen, and everything after it exists only to keep the promise you made in it.

You may find that most of what is sold as a funnel is simply this, with more moving parts than anyone needs.

The path, in one line

One · She finds you. A post, a friend, a talk, a room you were both in. Something of yours reached her.

Two · She hears you say something true. Your Signature Talk, live or recorded, or one honest conversation. She recognizes herself in it.

Three · You invite her. One named session, described in a sentence. Not a free chat—a thing with a name and a promise.

Four · She books. One link, one page, one time slot. Nothing else has to exist for this to work.

Five · The conversation. Your discovery or breakthrough session. She talks, you listen, you reflect it back, and you ask whether you may tell her how you would help. A clear yes or a clear no, and both are good.

Six · What happens next. Yes: she is welcomed the same day. Not now: she stays connected, and you actually come back. No: she leaves with something useful and a good feeling about you.

Three ways she reaches the conversation

The warm route. Someone who already knows you—a past client, a friend of one, someone who replies to you. You reach out about something specific she said, you invite her, she books. No page, no opt-in, no list. Start here. This route can produce a client this week, and it is the one almost everybody skips because it feels too simple to count.

The talk route. Someone who has never met you sees something free of yours, gives her email to receive it, watches it, and the invitation is sitting right there on the same page underneath. The thing people get wrong: the invitation belongs on the thank-you page, while she is still moved. Not in an email three days later.

The invited route. Someone with an audience invites you to speak. You give your talk on their platform and invite the room. The fastest of the three by a distance, because the person who invited you vouched for you by inviting you. Her people arrive already warm.

And three small pieces around the booking

Before. One message the moment she books. What to expect, roughly how long, and one thing to think about beforehand. There is nothing to prepare does more work than it looks like.

During. Her words, written down as she says them. You will use them in the recap, and later in everything you write.

After. The recap. Where she said she is, where she wants to be, what she said it would mean, and the thing that closes that distance. Sent the same day.

The 3-3-3 Method

Everything in this module tells you where clients come from. This tells you what to do on an ordinary Tuesday.

One rhythm underneath all of it, small enough to keep in a difficult week.

Nine small actions. Notice what it is not—not a follower count, not a launch, not a funnel, not a number of hours. Nine things you do, and every one of them is inside your control.

Seen. Met. Invited. Content gets you found. Conversations get you known. Invitations get you chosen.

The first three — one idea, three ways

Take one idea. One, and small enough to be useful on its own—not how to price yourself, but the question to ask before you name a number. Teach the whole of it.

Then give it three ways. Something to read, where it can breathe. Something to watch, two minutes to a camera. And a single line of it on its own, where someone can catch it in three seconds. Three places, no more, and only the ones where your people actually are.

You are not making three pieces of content. You are making one, and letting three kinds of people find it.

And choose one theme a month—one of your own steps. Step one in January, step two in February. By the end of the year you will have taught your entire system in public, in order.

The second three — the conversations

Three actual exchanges with a real person about the thing you help with. Not three sales. Not three calls. Three exchanges.

A reply to someone who commented, that answers her rather than thanks her. A question answered properly in a group. A voice note instead of a typed reply. A message to someone whose work you have quietly admired for a year. A conversation that was already happening, that you stayed in one turn longer than you normally would.

If you are shy, start where nobody is watching you begin—a thread, a comment, a reply. Warmth is not volume. Some of the most magnetic people in this work have never once gone live.

The third three — the invitations

This is the one everybody skips, and it is the one that turns the other six into a practice rather than a hobby.

An invitation is not a pitch, and it has no fixed form. It happens in an email, in a message, in a comment, in a voice note, across a table with coffee, at the end of a call, at the foot of the thing you wrote this morning.

And the warmest ones barely sound like invitations at all:

Every one of those counts. You may find that I thought of you lands better than anything polished ever will, because it is true, and because it says the one thing she most wants to know: that she was in your mind as a person rather than as a name on a list.

Three a week is a hundred and fifty a year. You may find you have never made a hundred and fifty invitations in your entire working life, which is worth knowing, because it is almost certainly the reason things have felt slower than they should.

Some weeks you will do nine and some weeks you will do two. The two-week is not a failure; it is a season. The rhythm is here to hold you, not to grade you.

Your Next Landing

You have written your Big Vision, and it is meant to be larger than this year. That is the point of it. It is also, on an ordinary Tuesday, entirely useless—you cannot do a vision.

You do not need to see the whole staircase. You need the next landing.

A landing is one thing, close enough to reach, that would genuinely move you toward that vision. Not a feeling. A thing, that can be finished, that you would know was done. My group program exists and has run once. My talk is recorded and there is a page where someone can book me. I have worked with three paying clients.

One landing. Never two. The second one is not ambition; it is the pattern that leaves five things half-built and you standing where you started.

Then three steps toward it, this week. Small enough that you would be faintly embarrassed to call them goals. Write the description. Choose the day. Message the two people who already asked. If a step frightens you, it is too large—split it, and take the half.

When the three are finished, add three more. Not a new plan. Three more, toward the same landing, until you are standing on it. Then look up and choose the next one.

About Debra

Debra Larson, Divine Leader of Transformation & Self-Empowerment Coach for awakening entrepreneurs, holistic practitioners, authors, speakers and service professionals. She has the intuitive ability to quickly pull back the layers, uncovering her client’s bigger vision - entrepreneurial or life purpose mission, that they are ultimately here on this earth to share. Empowering you to not only create a purpose-filled, thriving business but fulfilled life that you desire and deserve.

Guiding you to step into service, success, and magnetic abundance much more quickly. She prides herself in helping her clients achieve transformational results by weaving timeless truths and Universal Laws with mastery counsel, teaching everything from packaging your coaching magic to self-empowerment to connecting to your personal, or entrepreneurial bigger mission, while empowering oneself to uncover and heal whatever may be holding you back from being, doing and having all that you desire in life.

Coach Debra's teachings will powerfully assist you in your personal and business growth while empowering you to fulfill your purpose work.

Join Coach Debra's VIP list to get priority offerings, gifts, high content and valuable information to expand your business and empower your best life at www.DebraLarson.com

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Limit of Liability/Disclaimer of Warranty

While the author has used their best efforts in preparing the report, they make no representation or warranties with respect to the accuracy or completeness of the contents. The advice and strategies contained within may not be suitable for your situation. You should consult with a professional where appropriate. The authors shall not be liable for any loss of profit or any other commercial damages, including but not limited to special incidental or other damages.